OutsideClinic TV ad promotes at-home eye and hearing tests for elderly with reduced mobility
Swindon-based OutsideClinic is launching a TV advertisement campaign to highlight its service offering at-home eye and hearing tests to elderly people who struggle with their mobility.
OutsideClinic has been delivering the NHS-funded eye and hearing tests in the comfort of people’s homes for over 25 years.
Set to reach households within chosen postcode sectors over a six-week period, there are plans to roll the ad out further in the new year. The 30-second TV ad will be aired on Sky as an Ad Smart campaign late.
As well as increasing brand awareness, Outside Clinic are opening the TV ad will attract a direct response from prospective customers, with peopling watching the ad, picking up the phone and making an appointment for an eye or hearing test to be done by an expert in their own home
Sarah Smart, Managing Director at Griffin Media, commented: “We’ve been working with OutsideClinic for the last year in the national press arena and have stayed in close contact about various other media channels during this time.
“When the time was right our proven track record in TV advertising was a great fit and the production process was seamless from start to finish.
“OutsideClinic is set to grow by 20 per cent over the next 18 months and we are excited to be part of its journey.”
Business at OutsideClinic is booming due to a combination of an innovative company with a caring ethos towards its customers and staff, an ageing population and – of course – the impact COVID-19 has had on people’s willingness to leave their homes.
The business delivers more than 200,000 clinics in people’s homes every year and is on track to become a £42m turnover business by the end of this financial year.
Nick Wright, Head of Marketing at OutsideClinic, commented: “At OutsideClinic we recognise the importance of our employees in the success of our company’s future.
“We’ve been impressed by the professionalism and can-do attitude of the team at Griffin Media and look forward to seeing where the business grows from here.”
With national and regional television spots still relatively expensive to produce, film and air, Outside Clinic stands amongst a handful of players in the mobility and access market, such as Ableworld and Stiltz Homelifts, investing in TV advertising, which still commands a large audience.
