Research finds gymwear brands ‘missing out’ by overlooking active older consumers
Almost half of consumers aged between 55 and 64 said limited or nonexistent representation was…
One in five people from low income households living in homes with condensation, damp or mould
A new report from the Centre for Ageing Better and supported by Health Equals reveals…
Ageing Better calls on the Government to urgently support older people in employment
The Centre for Ageing Better is calling on the Chancellor Rachel Reeves to take action in the…
State of Ageing report reveals 110 million volunteer hours have been lost since the pandemic
New data from the Centre for Ageing Better has led to a call for action…
Removing serious fall hazards from older people’s homes would save NHS £330m a year
New analysis conducted for the Centre for Ageing Better by built environment experts BRE (Building…
Ageing Better warns over 6.5 million people could still be stuck in dangerous homes by 2030
New Centre for Ageing Better analysis is warning the manifesto pledges by the country’s two…
Ageing Better expands imagery library to tackle harmful older-age stereotypes
The Centre for Ageing Better is partnering with Independent Age to share new photos that…
Ageing Better scheme signs up over 50 employers to its age-friendly scheme within weeks of launch
More than 50 employers including Zurich Insurance UK and Virgin Hotels have joined the Centre…
Ageing Better launches photography competition to challenge old-age stereotypes
The Centre for Ageing Better is joining forces with content licensing platform Alamy to run…
Ageing Better launches age-friendly Employer Pledge as poll reveals scale of workplace ageism
The Centre for Ageing Better is launching a new Age-friendly Employer Pledge for businesses and…












