Staffordshire County Council launches festive campaign to promote independent living aids
As the festive season approaches, Staffordshire County Council has launched a campaign, showcasing assistive technology gift ideas that promote independence and wellbeing.
The campaign stars the council’s very own ‘Happy at Home Christmas Elf’, which is on a mission to highlight the benefits of assistive technology for those looking to support a friend’s or loved one’s daily living needs. The campaign is part of the council’s ongoing commitment to promote health and wellbeing across the county.
Julia Jessel, Staffordshire County Council’s Cabinet Member for Health, Care and Wellbeing, commented: “Christmas is a time of giving, and what better gift to give than the gift of independence?
“Our 12 Days of Daily Living Gifts campaign is set to highlight how these ingenious low-cost assistive devices can be the most considerate presents you could place under the tree.”
The ‘Happy at Home Christmas Elf’ began showcasing his favourite items on a special 12 Days of Daily Living Gift Ideas web page, with each product selected for its ability to enhance daily living.
In addition, people can also tour the ‘interactive house’ to compare various daily living products, from kitchen aids to alarms that provide peace of mind. Those that are not sure what items could be useful, can use the easy to use ‘AskSARA’ function to help find that ideal daily living product
“Let’s spread the joy of comfort and wellbeing this Christmas,” added Julia. “With assistive technology, we’re not just gifting a gadget; we’re gifting a new lease of life.”
In July 2023, Staffordshire County Council launched a new community resource called the Bag of Trix that features assistive technologies and daily living aids to promote independent living among residents.
