Clever Christmas campaign encourages consumers to shop local and give the gift of mobility
Electric Mobility has launched a creative festive campaign to help its Rascal dealers encourage consumers to shop local and give loved ones the gift of mobility this Christmas.
The mobility supplier’s marketing team is offering a free print out and/or downloadable poster which retailers can use to entice customers to ‘Shop Local’ in the run-up to Christmas.
Featuring three popular products from the Rascal range of transportable mobility scooters and powerchairs, the poster’s messaging invites customers to shop on behalf of their friends or family and consider what benefits the gift of mobility could bring.
To help share the POS posters sector-wide, Electric Mobility is using its regular advert in THIIS Magazine as the vehicle to get it in the hands of dealers across the UK and further afield.
Electric Mobility is encouraging Rascal dealers to cut out the poster from the magazine and display it on their showroom windows or in their company vehicles.
The clever ‘Shop Local & Gift Mobility’ campaign is being supported with a complimentary digital campaign. The online promotion includes website banners, digital advertising on THIIS, and social media content, which are all available for Rascal dealers to benefit from.
“Rather than our usual B2B advert, where we call for last orders before Christmas shutdown, we wanted to turn expectations on their head and offer a complete B2C retail message which would work for our network of dealers across the country,” explained Rebecca Bateson, Marketing & Digital Executive for Electric Mobility.
“We want to give this resource for free to our dealers who have tirelessly worked with us throughout the uncertain time of COVID-19 closures, lockdowns & social distancing. We hope this poster works to catch the attention of shoppers & to inspire them to think about how a transportable scooter or powerchair could be a great gift for someone who may have spent a disproportionate time indoors in 2020.”
According to the company, the combination of traditional & digital marketing support will enable retailers to choose the level of consumer interaction & media engagement to suit their own business needs.
Elaine Leighton, Marketing & Communications Manager for Electric Mobility, added: “We are proud to have developed great working partnerships with our dealers. So, we’re actively planning more imaginative marketing & communication campaigns to support their sales & increase revenue for 2021 with the confidence that, together we are stronger!
“We would like to thank our amazing dealers & retailers for the continued support & wish everybody a Merry Christmas and Happy New Year – Stay safe & well.”
For poster downloads, dealers should email marketing@electricmobility.co.uk
To receive the poster in print to your door, subscribe to THIIS Magazine for free
