THIIS reassures mobility & access sector it will continue to have a trade magazine “long into the future”
Ahead of the launch of its December issue next week, THIIS is reassuring business leaders that the sector will continue to have a dedicated trade title in 2021 and beyond.
THIIS Magazine is the longest-running and only printed monthly trade magazine in the mobility and access sector. Each month, thousands of industry professionals – from retailers and installers to distributors and suppliers – turn to THIIS to stay abreast of changes and developments in the sector.
Over its more than two decades in the industry, THIIS has seen other titles come and go. Despite this, it has promised to remain devoted to keeping the sector informed through its dedicated trade publication.
“We know just how important our magazine is for many of our loyal readers, especially during the pandemic,” explains Calvin Barnett, Editorial Director of THIIS Magazine.
“Since the outbreak, our print circulation has increased and we’ve had many in the sector contact us to express their appreciation for the advice, information and clarity we have provided, particularly during the spring.
“Beyond coronavirus, it is clear that the mobility sector needs its own printed trade publication. With so much uncertainty at present and opportunity in the future, it is essential retailers and suppliers continue to have a platform where they can share, inform, learn and connect.”
THIIS – The Homecare Industry Information Service – was founded by David Russell in 1999 with the goal of keeping professionals in the industry informed with latest news, products, deals and insights.
Keen to ensure this important information was accessible to all, THIIS Magazine has, and continues to be, free to subscribe to for all in the industry – sign up for free copy today.
Since its humble beginnings, the title has grown significantly, both in print and digitally. Today, it boasts a print circulation of over 3000 for its monthly magazine, which enjoys over 1000 reads digitally.
The title also has a significant online presence, averaging more than 36,000 users and 57,000 page views per month. In addition, it continues to distribute a free, twice-weekly e-newsletter update, alongside keeping its social media communities informed and engaged on Facebook, Twitter and LinkedIn.
Despite the rush to digital, however, THIIS still understands the value that a professional trade magazine has for those in the industry.
“As we have grown and opened up new channels for business leaders to stay in the know digitally, the magazine still remains the cornerstone of what we do,” continues Calvin.
“Many business leaders in this industry are extremely busy and do not always have the time to catch every update online. With so much email traffic as well, there is a risk important news or opportunities can be missed.
“Our print publication is essential for highlighting important news and diving deep into important industry topics. We know that people engage with our magazine in different ways, with some reading it cover-to-cover, others circulating the magazine among their teams and some simply scanning over it to find what is most relevant to them.
“At our heart, we are still focused on being an information service for the industry and the magazine is key to that service. So, we want our readers to feel assured that the team at THIIS remains dedicated to bringing the industry the magazine it deserves, long into the future.”
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