Winncare strengthens team with appointment of experienced COO in the UK
Medical device manufacturer Winncare has appointed David Elstone as COO across the UK businesses, covering facilities in Leeds, Blackburn and Presteigne.
David brings more than eight years of strong leadership experience in the pressure care sector, primarily driving improved solutions for the cared for while also delivering on key business objectives including supply chain synergies and manufacturing efficiencies.
He previously led Select Medical to become a premium player in the pressure care market before selling to Herida two years ago.
David is taking up the newly created COO role as Winncare enters a pivotal stage of development for the dynamic mattress range, building new and exciting products tailored for the UK market.
David says, “Combining the development strengths and resources of the Winncare team with our knowledge of the UK market, means we can focus on creating a range of market leading, highly innovative pressure care products.
“For many years we’ve worked closely with NHS and Community customers and gained considerable insight into their needs and requirements. We’ll be building that insight into the development process to enhance our offering over the coming months and years”.
2023 is set to be an exciting period for Winncare since acquiring Herida Medical in December 2022. The combined 65 years of manufacturing experience will deliver a product range built around customer need and is designed to enable NHS budgets to stretch further.
Winncare UK CEO, Simon Claridge says, “We have ambitious growth plans and the team’s collective expertise sets us apart in our sector. I’ve been excited to see how combining innovation with expertise is already proving a great platform for future developments.
“I am delighted that David has taken up the role of COO and know his experience in the sector will play a key part in supporting the team to deliver our ambitions”.
Winncare products are manufactured in the UK and sold worldwide. As the creators of the first powered structured bath lift, Winncare have become known as specialists in post falls management, with 40 years of experience designing and manufacturing patient lifting equipment.
In December 2022, the firm announced that it had introduced the complete Supine Transfer System, which includes the Rhino Lifting Cushion, Swift Transfer Slide and Airflo Duo Compressor, to its range of products.
