Kingkraft Centre Parcs Changing Places
A Kingkraft Centre Parcs Changing Places installation

Stuart Barrow sits down with Jan Wdowczyk, Digital Marketing Manager at Kingkraft, to talk collaboration, home adaptations and marketing in the healthcare sector…

Having worked in the world of occupational therapy for a couple of decades now, I’m fortunate to have a long list of retailers and manufacturers that I can count as friends and clients.

As a result, I’ve learned first-hand the power of collaboration. I’ve never understood those individuals and organisations that close themselves off and refuse to work with others.

The way I see it, we all got into the business because we want to change the world for the better. So, the more we’re able to collaborate to do that, the higher our chances of succeeding.

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One of our clients, Jan Wdowcyzk, definitely agrees. I sat down and grilled him about all sorts of things…

Stuart: Who are you and what do you do?

Jan: “I’m Jan Wdowczyk and I’m proud to have been part of the Kingkraft team for four years now.

“With a background of working within home adaption, care, education and public attraction areas for over 10 years, I have a really solid understanding of the diverse customer requirements within these sectors.

“I’ve worked a lot in partnership with therapists, case managers, architects and families which I believe is vital in order to ensure a collaborative approach that meets the needs of each and every end-user; keeping them at the heart of what we do.

“I’ve recently made the transition to a digital marketing role after working in a product assessment and project management role within our sensory division, Sensorykraft.

“Marketing has always been my passion – I’m a firm believer that innovation and new products alone are not enough to sustain a business.

“For success to be achieved, it must be powered by the cogs of a solid marketing strategy. I am excited about the opportunity to expand our marketing capacity and share and promote our great products and product benefits to the wider dealer network.”

Jan Wdowczyk Kingkraft
Jan Wdowczyk, Digital Marketing Manager at Kingkraft

Stuart: Which manufacturers do you work with?

Jan: “We are very fortunate to work with some of the best manufacturers in the business and this is reflected within our high-quality product range. Ropox, Pressalit, Geberit and Guldmann promote fantastic products and solutions to complement our own manufactured products; helping us to meet the range of needs of each end-user in one project.”

Stuart: What have you been working on this year?

Jan: “We are proud to have been involved in a number of exciting projects recently:

  • The national ‘Changing Places’ installation within all UK Centre Parcs venues. Facility installations that promote accessibility, independence and equality for families in need of access to specialist care equipment whilst enjoying public attraction venues
  • Residential specialist school and college projects within a number of educational venues (including those residential), providing specialist sensory bathroom areas suitable and accessible for students and residents that need specialist adaptations to bathing, changing and toileting facilities
  • Bespoke home adaptation projects within a number of home environments, working with case managers, therapist, architects and families to meet the specialist adaptation requirements for end-users to access and enjoy safely within their home
  • Care homes projects within a number of care settings, expertly tailored for the needs of both young and older users. Providing specialist equipment to meet the bathing, changing, toileting and sensory needs of residents”

Stuart: Have you got plans for future partnerships and products?

Jan: “We’ve been at the forefront of manufacturing height-adjustable baths, basins and changing tables for the past 35 years. We are currently expanding, including the build of our brand-new offices and a new product showroom in Sheffield, which we are excited to use for product demos and training sessions.

“This has been done to help facilitate our future dealership growth plans.

“We’re also excited to be moving forward with an increased focus on promoting our own manufactured products, and we are actively developing new partnerships within the UK trade market.

“What’s more, we have a number of brand new, exciting products due for launch in 2021 that will certainly appeal to the trade market.

“Neal Dadswell, Head of Sales and Development, will be championing the expansion of new and existing trade partnerships. For further details or to arrange a meeting, contact Neal on 07703537202 or

Stuart: Why should someone work with you as a trade partner?

Jan: “As I said, collaboration is key. For us, the most important thing is achieving the result for the end-user, and whether it’s one of our own products that’s achieved that result, or one of our partners, we’re happy either way.

“If you’d like to talk about the benefits of being a trade partner, get in touch with Jan Wdowczyk on 07701 325348 or alternatively,”

Stuart Barrow image

Stuart Barrow of Promoting Independence is a member of the British Association of Occupational Therapists panel and a recognised contributor in the field of home adaptations. His experience is sought by manufacturers and service providers looking for an expert opinion. He also runs the Occupational Therapy Adaptations Conference

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