DHG strengthens bariatric rental & services porfolio with Benmor Medical acquisition
Medical device manufacturer DHG has completed the acquisition of Benmor Medical in a move further set to strengthen its UK bariatric rental and service operations with a well-established brand.
Benmor Medical, founded in 1996, was the UK’s first company to specialise in the provision of bariatric patient handling solutions, and has been recognised by its UK customers for its outstanding service built across three decades.
The acquisition of Benmor not only provides DHG’s existing rental customers with expanded access to more bariatric solutions, such as the patented Aurum+ bariatric bed, but will also provide Benmor’s customer-base with an enhanced portfolio of bariatric and non-bariatric pressure ulcer prevention and safe moving and handling products for both rental and purchase.
Further, service delivery is also significantly enhanced through this acquisition, providing customers of both Benmor and DHG with nationwide coverage and direct access to over 70 dedicated Technicians.
Through DHG’s wider geographical reach, being direct in an additional four European geographies and present in over 35 countries worldwide through a distributor network, it is hoped that more bariatric patients across the globe can receive dignified care by increasing access to the Aurum+ bed, a unique bariatric care bed specifically designed to deliver safe and effective bariatric care for both the user and the caregiver.
Providing care to bariatric patients is an increasingly necessary and important challenge for today’s healthcare providers. In the UK alone, current obesity rates sit at 28 peer cent, and are anticipated to rise to 38 per cent within the next five years.
The unique anatomical and care requirements of bariatric patients can place both caregivers and users at risk if appropriate and specifically designed solutions are not used.
Graham Ewart, CEO of DHG, said: “The acquisition of Benmor Medical positions DHG as a leading provider of solutions to improve the quality of life and provision of dignified care for bariatric individuals.
“The decades of experience and trust that Benmor has built is invaluable to DHG, and customers can rest assured that the unique level of service and support received from Benmor will continue through DHG.”
Peter Staddon, CEO of Benmor Medical, added: “DHG and Benmor fit together seamlessly. Both companies recognise the importance of excellent service, unrivalled knowledge, and access to education to ensure that our customers not only receive the correct solution and support, but also added value.
“In particular, the access of Benmor’s existing customers to DHG’s Ethos Education platform is a significant benefit. DHG provides the correct platform to continue to grow the Benmor brand both in the UK and internationally.”
Founded in 2009, DHG currently holds 15 per cent market share across Europe for its category, with a direct presence in five European countries, and further distribution in 35 countries across Asia, North America and Australasia.
Last year, the firm acquired Raizer and Vendlet following an extensive period of growth and expansion by the business, which included the acquisitions of Talley Group and United Care in 2021, and the acquisitions of Gate Rehab, Handicare Patient Handling EUROW, Lynch Healthcare and MediMattress (Carital) in 2020.
