THIIS Magazine founder publishes unique marketing book containing industry gems
Mobility and access trade professionals looking for quick and easy ways to market a business or organisation will find them in a new book that promises plenty of ways to make a difference to the bottom line.
Written by David Russell, who founded THIIS Magazine, ‘58½ ridiculously simple marketing gems I wish I’d known years ago’ is described as ‘probably the most common-sense marketing book ever’ and is aimed at businesses and organisations that are great at what they do but need a helping hand to get the message across.
David has over 40 years’ experience of the disability and rehab industry. He understands how basic marketing mistakes are made, many of which are revealed in the book and have been made in this industry.
The nine sections cover a wide range of topics which are all styled as ‘profit boosters’, such as how to avoid wasting money on advertising, finding simple ways to get noticed at very little cost, how to promote in clever and different ways, easy strategies to stand out at exhibitions and much more.
Also included are 210 essential questions which act as a valuable marketing audit and that highlight just how effective your own marketing really is.
Every page is based on the authors real world experiences and includes ideas that have produced results. You won’t find theories here, says David, but you will find simple techniques, some of which incorporate amusing stories to get the message across.
David, who at one point created a network of 28 mobility retailers with over 45 outlets, says that throughout his career he has had to find clever ways to generate interest and enquiries and that many of the ideas and tips in the book are a result of that experience.
“I’ve been lucky enough to see some great marketing in action” he explains, “but I’ve also seen lots of examples where time, money and effort has been wasted by missing the simplest of tricks that could produce a lot. I guarantee that anyone reading the book will understand every single word and that all the ideas can be implemented at either very little or no cost.”
He added: “There are quite a few stories and examples in the book that were the result of promotions in the industry and so readers might well recognise a few – good and bad! If you are wondering why the book title contains the ‘½’, you’ll have to read it to find out!”
The book is available through Amazon.
David wrote his first marketing book, The complete guide to quick and easy marketing that works’, nearly 30 years ago, which he self-published. At the time there were no online sales. However around 8,000 were sold.
