THIIS Magazine and social media channels generate sales interest and brand awareness for Electric Mobility
Electric Mobility has reported enjoying runaway success with its pre-Christmas marketing campaign, which saw the mobility specialist share consumer-facing posters with dealers via THIIS Magazine, a first for the B2B title.
Maximising the full-page high-quality advert and dedicating the space to consumer messaging allowed Electric Mobility’s network to simply cut out and display the poster to entice local shoppers and was supported by a complementing digital strategy.
Electric Mobility’s teaser and reveal campaign garnered significant exposure across both print and digital. Its digital advertising banners enjoyed over 40,000 impressions across THIIS’ website and twice-weekly newsletter, gaining more than 100 direct downloads from mobility dealers.
In addition, the consumer print posters were shared to more than 3,000 print subscribers, consisting of dealers across the UK and Ireland.
According to Electric Mobility, its campaign is just one example of how it has been offering a selection of online and offline content to create an omnichannel blend of marketing strategies for increased dealer success.
The mobility equipment supplier has also created complete campaigns, video content, bespoke imagery and GIFs on behalf of its dealer network and hopes to inspire mobility retailers to be active in the digital space.
Mobility retailers can re-ignite brand awareness online and continue to provide community support when there is a reduction in face-to-face contact, Electric Mobility highlights.
The supplier says that its social media channels also generated significant interest, with campaign graphics gaining the brand more than 1,300 organic views on Facebook and 1,100 impressions on Twitter.
Rebecca Bateson, Marketing and Digital Executive, responsible for managing the brand’s online presence, said: “Our social media content is written primarily for consumers while also acting as an educational tool for dealers. Utilising a different vocabulary and strategy than with our B2B communication, social media allows us to directly influence mobility product buyers with creative content, and sales leads are always re-routed back to our retailer network.”
The distributor actively encourages dealers to engage with ready-made sharable content from Electric Mobility, which is ideal for when they have limited time and resources for online marketing to assist the retail sales strategy.
Rebecca continued: “Seeing the success of our Shop Local campaign with THIIS and the growing results gained through Social Media, we are excited to share new creative ways of engaging with a B2C audience.
“Many Dealers have already embraced the digital space and it is inspiring to see their original content and interaction online.”
Contact the Electric Mobility marketing team via rebecca.bateson@electricmobility.co.uk to discuss digital strategies or follow @ElectricMobilityEuro on Facebook and @EMobilityEuro on Twitter for more content
