Jodie Carter
Jodie Carter will be taking on the role of Technical Product Advisor, North East & Cumbria/Lancaster at Smirthwaite

Specialist equipment manufacturer Smirthwaite has extended its sales team with the appointment of Jodie Carter who will be taking on the role of Technical Product Advisor, North East & Cumbria/Lancaster.

Jodie’s background involves working closely with children and adults with disabilities, including brain injuries. Most recently Jodie has been assessing and installing technology in people’s homes across North Yorkshire to aid vulnerable people, including those with epilepsy or dementia.

Reporting to Ewan McPhee, Northern Sales Manager, Jodie will manage her own territory whilst working alongside healthcare professionals to support children with disabilities with bespoke Smirthwaite equipment that promotes a healthier and better quality life for the user.

Jodie’s appointment has been another opportunity to further strengthen the team at Smirthwaite and includes the promotions of Derek York to UK Commercial Manager and Ewan McPhee to Northern Sales Manager. The new appointment and promotions are part of the company’s continued focus on growing its business, investing in its people and delivering excellence for its customers.

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Jodie commented: “I am delighted to be joining a market leader in the paediatrics industry and a company that’s renowned for quality products and service. I’m very much looking forward to working with our Occupational Therapists and helping to further the growth of the business.”

Ewan McPhee, Northern Sales Manager added: “I am thrilled to welcome Jodie to the Smirthwaite team. I’m confident that her excellent interpersonal skills and sheer enthusiasm will help grow market share and help drive our growth plans; strengthening our position in the market moving forward.

“Jodie also joins us at an incredibly exciting time as we continue to launch new products such as our Asiento postural support chair, Levitex pressure care relief technology and our moving and handling equipment. We wish her a very warm welcome.”

Jodie can be contacted at Jodie.carter@smirthwaite.co.uk

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