Motability Operations transforms customer transition to EVs with latest pilot partnership
Motability Operations has launched a pilot programme in partnership with drivvn, to help Motability Scheme customers understand if the transition to an electric vehicle (EV) is the right choice for them.
This partnership with eCommerce experts at drivvn further enhances Motability Operations’ commitment to placing customer personalisation and communication at the forefront of the Motability Scheme. The trial utilises an electric vehicle ‘suitability assessment tool’, delivering educational insight and guidance to customers considering a switch to EVs. This is based on personalised factors such as driving habits, mileage requirements, access to public and home charging, the customer’s confidence in EVs and more.
Alongside providing drivers with guidance to decide whether an EV suits their needs, the tool offers a journey mapping functionality to aid users in understanding how their driving habits may impact switching to an electric car. It also provides overviews of charging locations at frequently visited destinations to aid customers in feeling comfortable and informed should they make the move to an EV.
Jonathan Jenkins, head of innovation at Motability Operations, said: “We understand the potential transition to EVs can be a consuming process for our customers. We are here to help make this process as effortless as possible for them by providing them with streamlined information allowing them to make confident decisions.
“This latest pilot will help to guide Motability Scheme customers through the switch to electric, and enable us to further ensure that we are helping them make informed decisions about their next vehicle choice.”
Peter Brown, CEO of drivvn, added: “Digital tools have a vital role in engaging and informing motorists on their EV choices. The team at drivvn is using the latest technology and communications platforms to ensure that the right messages can be delivered at the right time to support buying decisions.”
Two months into launch, the pilot scheme showcases promising results. To-date over 1,000 customers have been supported through the pilot in their transition and plenty more are expected to participate, there are strong prospects for the pilot to extend, supporting many more customers in their journeys to come.
drivvn is helping the automotive industry on the road to net zero with a range of digital tools and insight that help motorists better understand what EVs can offer. The company’s tools can help guide drivers to the right vehicle before comparing EV and ICE vehicles, with the option to add their current car, while comparing specifications and total cost of ownership.
Recipients of the Higher Rate Mobility Component of Disability Living Allowance, Enhanced Rate of the Mobility Component of Personal Independence Payment, War Pensioners’ Mobility Supplement or Armed Forces Independence Payment can choose to use their weekly allowance to pay for the lease of a vehicle through the Motability Scheme.
