Mobility retailer’s digital presence recognised as Easy Living Mobility reaches franchise finals
After recently cutting the ribbon on its first franchise-owned store following the launch of its new franchise model, Easy Living Mobility has reached the finals of this year’s Franchise Marketing Awards.
The West Midlands-based mobility retailer is contending in the Best Website category against 12 other franchisors, where it will be judged by an independent panel of industry experts.
Celebrating innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees, the Franchise Marketing Awards 2019 has been operating for the past 14 years and is one of the franchise industry’s most coveted accolades.
Easy Living Mobility will discover on the 4th October after The National Franchise Exhibition if it will walk away with the top prize.
The retailer, which started back in 2001 with one branch in Newcastle-under-Lyme, launched its new franchise model in February 2019 with ambitions to become one of the largest national retailers of mobility aids and equipment in the market.
In June, Easy Living Mobility revealed that first-time franchisee Tom Skelding would open the company’s first franchise store in Wolverhampton’s Wulfrun Centre, increasing the mobility retailer’s portfolio of mobility shops to 11 across the West Midlands.
Discussing the success of the new franchise model, Darren Legg, Franchise Development Manager for Easy Living Mobility, told THIIS that the industry had fully got behind its plans.
“We have had a substantial number of enquiries from potential franchisees and are confident in adding to our network in the not too distant future,” he emphasised.
“All of the major manufacturers and suppliers have expressed their support towards helping our network to grow.”
