Goodlife Showroom in Israel
The Goodlife showroom in Israel.

Mobility solutions specialist eFOLDi has entered into a new commercial partnership with Goodlife, one of Israel’s leading retail suppliers of mobility equipment.

The partnership arrangement focuses on the promotion of eFOLDi’s Lite mobility scooter and power chair products.

Goodlife holds a position of competitive advantage within the Israeli mobility market with its diverse product offering.

As well as offering an e-commerce sales channel, Goodlife claims to operate the largest mobility showroom in Israel, with a further four retail showrooms set to open by 2023.

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The mobility market in Israel has experienced significant levels of growth in recent years, which has been driven by a rapidly aging population as well as increased levels of demand.

Tim Ross, National Sales Manager at eFOLDi, commented: “We’re absolutely delighted to be partnering with Goodlife who are a prominent, well-respected business in Israel.

Shachar Hillel from Goodlife and Tim Ross from eFOLDi

“eFOLDi is fully committed to expanding its international reach and we see the collaboration with Goodlife as a very good fit – a classic win-win for both parties.

“Goodlife is an ambitious, growing business and the partnership provides us access to a rapidly expanding, mature overseas market with an established mobility specialist.”

Shachar Hillel, Purchasing Manager at Goodlife, added: “eFOLDi has a unique set of products, and we see them as being perfectly suited to mobility consumers in Israel.

“eFOLDi’s products provide a simple, convenient solution since they are lightweight, portable and very easy to use. There is no doubt that the weight of their products gives us an advantage over our competitors.”

Launched in the summer of 2020, the Lite is the latest, and most advanced folding scooter from eFOLDi, weighing 17kg. Folding and unfolding in a few seconds, the scooter is easy to store and transport.

In September, the Lite scooped the ‘Innovation of the Year’ award at Naidex 2021, Europe’s most established event for supporting independent living. The award identifies a solution that epitomises originality, usability and effectiveness and has transformed the independent living sector.

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