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Independent living aids retailer Complete Care Shop is to offer a suite of initiatives to support elderly, disabled and vulnerable customers in response to the cost of living crisis, which continues to grip millions of UK households.

The UK’s largest independent living aids retailer is supporting customers who rely on its products for living safely and independently in their own homes with four cost-focused initiatives, available online at completecareshop.co.uk, which are designed to provide help when they need it most.

The ’Everyday Value’ range highlights Complete Care Shop’s best value products, and aims to deliver the right quality and safety at the best price. Over 400 products covering the entire range of bathroom, bedroom, mobility, daily living, kitchen, medical supplies and children’s products, will easily be identified by the ‘Everyday Value’ badge.

The ‘Price Checked’ range covers 500 products checked every week to ensure customers get its best price with real peace of mind.  The campaign includes essential everyday products like incontinence pads, as well as many other key products for independent daily living including mobility, bedroom, and bathroom aids. All ‘Price Checked’ products will have the Price Check badge online for easy identification.Complete Care Shop, Cost of Living New-Escape-Lite

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Both the Price Check and Everyday Value ranges are supported by Complete Care Shop’s free product advice service, provided by a qualified occupational therapist via Live Chat, email or telephone, to ensure customers make the right product choice first time, making sure every penny is spent wisely in the current challenging economic climate.

Finally, Complete Care Shop is offering one-month free insurance on high value products, for additional peace of mind.

Matthew Stead, Managing Director at Complete Care Shop says: “We know our customers will be worried about the deepening cost of living crisis, we know they rely on our products to live independently and safely in our own homes, and we know that they include some of the most vulnerable people in our society.

“That is why, together with our unrivalled in-house occupational therapy support, it is vital that we make the right calls for our customers at this challenging time with a focus on quality, safety and affordability of essential products to help them find the right solution for their needs at best value.”

Complete Care Shop is a trading name of Nottingham Rehab Ltd. widely known as NRS Healthcare.Complete Care Shop incontinence wipes Established in 1947, Leicestershire-based NRS Healthcare is a provider of products and services designed to support independent living and is a trusted supplier to the NHS, proudly serving over 10 million people with mobility equipment and disability aids.

It also sells a range of over 4,500 products directly to millions of consumers via online channels. A smaller division provides clinical services to public sector customers.  Earlier this year the retailer announced the expansion of a suite of additional services to include bathroom adaptions, stairlift solutions and hoist installation.

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