Comment: Can COVID-19 signage provide unique promotional opportunity for suppliers?
Clever floor signage concepts circulating across social media could provide advertising inspiration for savvy mobility suppliers looking for ways to support retailers as they reopen following lockdown.
The majority of retailers across England have been on the 15th of June, they will be permitted to reopen their doors to customers, subject to being ‘COVID-19 secure’.
To obtain this secure status, retailers will be required to introduce a plethora of changes to the way they operate on site after carrying out a detailed coronavirus risk assessment – see THIIS’ deep dive into the government’s retail shop reopening guidance.
A key element of the guidance will be the need to maintain social distancing in store, as well as communicate the new changes and measures to customers adapting to the new normal.
Recently many retailers have been introducing new signage across their stores as one of the fundamental COVID-19 measures in a bid to reach out to customers.
Typical signage includes banners at shop fronts and throughout the store, signage by payment counters, as well as floor mats & markers to encourage shoppers to follow one-way systems and remain two metres apart from one another.
Interestingly, a clever concept floor signage designed by Marc Burnett, Managing Director at FORMAT Digital Marketing, has highlighted how this rapid need for signage can help brands gain wide and unique exposure in shops whilst simultaneously supporting retailers.
Using the example of popular brands Pringles and Stanley, Burnett demonstrates how some creative thinking can provide a unique marketing opportunity for brands, alongside helping to reduce their retailers’ costs of having new signage produced.
Posting his ideas on LinkedIn and receiving thousands of likes, comments and shares, Burnett writes: “The floor graphics opportunity isn’t drying up, and it won’t dry up – the reality is, it’s barely started. Even for the most basic of safety signs, most of the retail industry hasn’t opened up yet – when they do they will all have a signage requirement.
“In the longer term there are significant branding opportunities with huge areas of previously untapped real estate on supermarket floors that – now the awareness is there – will be used for advertising using wide-format digital printing.
“So start thinking about the possibilities and try to make sure you are the one delivering the solutions to your customers newest graphics problems.”
The clever designs may well provide food for thought for marketers looking for ways to both support their trade partners and secure some valuable brand exposure in stores.
Important: These designs are conceptual ideas for both brandshttps://thiis.co.uk/comment-can-covid-19-signage-provide-unique-promotional-opportunity-for-suppliers/https://i1.wp.com/thiis.co.uk/wp-content/uploads/2020/05/Social-distance-floor.jpg?fit=900%2C404&ssl=1https://i1.wp.com/thiis.co.uk/wp-content/uploads/2020/05/Social-distance-floor.jpg?resize=150%2C150&ssl=1Analysis & InsightsCoronavirus NewsCOVID-19 Trade NewsKnowledge HubMarketing KnowledgeNewsroomOpinions & CommentsRetailer NewsSupplier NewsTrade NewsClever floor signage concepts circulating across social media could provide advertising inspiration for savvy mobility suppliers looking for ways to support retailers as they reopen following lockdown. The majority of retailers across England have been on the 15th of June, they will be permitted to reopen their doors to customers,...Calvin BarnettCalvin Barnettcalvin@thiis.co.ukAdministratorTHIIS Magazine