BHTA calls on the industry to shape the future of trade-only event
On the 7th and 8th October, 56 mobility and independent living exhibitors gathered at Trade Days in the NEC for two days of dedicated, face-to-face, trade-only relationship building and deal negotiating.
Trade Day’s opened its doors for the fifth year and the show’s main association, BHTA, were proud to welcome 1035 senior leaders from mobility and independent living sector which represented a 15 percent increase in owner and director level visitors, re-affirming the power of direct conversations between dealers and suppliers.
Carmela Coop-Rodia, Event Manager for Trade Days, commented: “It was great to see and hear so many positive conversations happening and deals being done the right way. Research tells us around 80,000 mobility scooters a year are sold in the UK, and through a burgeoning online market, sales are growing by up to 10 per cent a year. Online retail is growing because of the offers and substantially cheaper products needed to attract those sale, but that simply does not give consumers the same opportunities for the necessary user assessment and training that all stakeholders need! And it completely removes the relationship between a business and its customer.”
She continued: “Face-to-face time with your customers not only gives everyone a competitive advantage, it will help see the UK market not only survive but thrive. Whether you’re a manufacturer or a dealer, it’s never been more important to come together at least once a year to re-connect as a community and Trade Days offers that perfect platform.”
Trade Days 2018 hosted Dealers Days with Sunrise and held its first ever auction with the likes of Sunrise, Osprey Sling Company, Langham GE, Sweetrich and Relync selling off products at great prices, proving that along with the voucher book show offers, it’s the place to see what’s new and get fully trained on the latest products but to also pick up exclusive rates and the odd bargain.
Mandie Lavin, Director General of the BHTA, announced: “We are very much looking forward to carrying out an intense research project over the next few months to really find out what the show can do to support its community even further.
“Part of that research includes an open invitation for all stakeholders to join a constructive, complimentary strategy event for those who wish to join the BHTA and Trade Days team to talk about the industry and the show that supports its future. This is a chance for you to have your voice heard.”
Finally, Carmela added: “It is so important that the industry pulls together and supports their only trade event to ensure its continued success for years to come.”
Take the opportunity to shape the future of Trade Days. To register your interest to Carmela by Monday 12th November 2018, email c.coop-rodia@closerstillmedia.com
