Vinyl Value unveils fresh new look to empower mobility scooter users
Vinyl Value, a supplier of accessories for mobility scooters and practical home solutions, has announced the launch of its new brand identity.
The rebrand introduces a vibrant new logo and a fresh visual aesthetic across all communications, reflecting the company’s ongoing commitment to quality, independence, and ensuring its customers are always ‘covered.’
Established 40 years ago in Chard, Vinyl Value has built a reputation for crafting essential items that enhance the daily lives of mobility scooter users.
From robust, weather-defying canopies to intelligently designed storage bags that attach to the back, front, and sides of scooters, the company’s products are designed to offer convenience, safety, and freedom. Beyond mobility accessories, Vinyl Value also prides itself on producing durable one-off products showcasing its versatile sewing and manufacturing expertise.
David Evans, Managing Director of Vinyl Value, commented: “This rebrand is more than just a new look; it’s a renewed promise to our community.
“Our mission has always been to empower individuals to live more independent and comfortable lives, come rain or shine. The new logo, with its modern design and our signature ‘We’ve got you covered’ tagline, perfectly encapsulates this commitment. We want our customers to feel confident, protected, and free to explore.”
The company’s new branding, featuring a distinctive palette of deep blue, bright red, and clean white, evokes a sense of trust, energy, and clarity – core values that define Vinyl Value’s approach to product development and customer service.
To coincide with the rebrand, Vinyl Value is also planning a comprehensive update to its website and social media channels. Customers can look forward to a more engaging online experience, featuring updated product photography, easier navigation, and helpful resources. New leaflets detailing the product range will also be distributed across local communities.
“We are incredibly proud of the products we hand-craft right here in Chard,” adds David Evans. “Whether it’s ensuring your scooter is ready for any weather or providing smart storage solutions for your essentials, we are dedicated to delivering excellence. We invite everyone to explore our updated look and discover how we can help you stay ‘covered’ in every aspect of your mobility and comfort needs.”
Founded 40 years ago, Vinyl Value’s accessories for mobility scooters include weather canopies, a variety of storage bags (rear, side, basket), water cooler covers.
