VIDEO: Ability Superstore sees orders flood in after easy-pour kettle mobility aid goes viral
Lancashire-based Ability Superstore has seen a flood of orders come through after its easy-pour kettle went viral on social media site TikTok after a user posted a nine-second clip praising how useful it was.
Staff at the Ability Superstore in Nelson came back to work to find they had suddenly hundreds of orders pouring in for the hot item.
Racking up 1.7 million views on video site TikTok, the clip sees a woman say her sister bought her 90-year-old grandmother, who cannot lift things as much, the Uccello kettle.
The Uccello Easy Pour Kettle and Tipper, which the store retails for £49.99, operates on a hinge, so the user just needs to tilt it forward to pour the water into a cup without having to lift it.
According to its manufacturer, the handy device is safer for shaky hands, as there is no risk of dropping the kettle and boiling water on the floor.
Owner of Ability Superstore, Julia Phipps told THIIS: “The Uccello kettle has been one of our own favourite and most popular products for a long time, just not on this scale! The TikTok video certainly has given the Uccello a much larger and diverse audience.
“It is a unique product as it combines a kettle with a tipper, which is ideal for those who struggle to lift the weight of a kettle full of boiling water. Its design is contemporary too which makes a nice change in the world of mobility.
“There is still a stigma attached to mobility aids and the Uccello (or “bird” in Italian) certainly helps to dispel some of this stigma.
“What this has proved is that if you have a good product that can help people of all ages to solve a problem, make an everyday task slightly easier and looks good too it will be popular.
“As one of the comments on the TikTok video said, ‘Yey! Normalise stylish mobility aids!’
“It was a pleasant surprise to walk in on Monday morning and see the hundreds of orders, and it is safe to say we have seen more orders for the Uccello every week since the TikTok video was posted.”
The kitchen appliance was designed by Italian-born Andy De Petra, who was diagnosed with psoriatic arthritis in 2011 and everyday tasks, such as lifting a kettle full of water, became challenging.
He focused his inventive streak to ease this struggle and the Uccello Kettle and Tipper was born.
Julia said that she decided to create Ability Superstore over 10 years ago after struggling to find good products that would help her mother and father-in-law as they were getting older.
“There were lots of mobility aids available but no guide on what to use, what was the best product, or any good advice on what to get.
“Helping people to make their life easier and more enjoyable is very important to me, and the team we have at Ability Superstore share that view.”
Have a look at the short video below to find out why the Uccello Kettle is so popular:
https://thiis.co.uk/video-ability-superstore-sees-orders-flood-in-after-easy-pour-kettle-mobility-aid-goes-viral/https://i0.wp.com/thiis.co.uk/wp-content/uploads/2021/06/IMG_4325.jpg?fit=799%2C1024&ssl=1https://i0.wp.com/thiis.co.uk/wp-content/uploads/2021/06/IMG_4325.jpg?resize=150%2C150&ssl=1NewsroomRetailer NewsTrade NewsAbility Superstore,mobility aid,Uccello Easy Pour Kettle and TipperLancashire-based Ability Superstore has seen a flood of orders come through after its easy-pour kettle went viral on social media site TikTok after a user posted a nine-second clip praising how useful it was. Staff at the Ability Superstore in Nelson came back to work to find they had suddenly...Liane McIvorLiane McIvorliane@thiis.co.ukAdministratorTHIIS Magazine