Van Os unveils website with dealer features ahead of imminent new spring/summer product launches
Ahead of new product launches later this spring, Van Os Medical has launched a new website focused on helping end-users easily find local Van Os dealers, as well as a number of trade-focused features to help its retailer network.
The supplier of a wide range of mobility products, including powerchairs, wheelchairs, mobility scooters, and riser recliners, launched its new website in March, completely overhauling its design and functionality.
Discussing the website launch, Sabrina Green, Marketing Manager for Van Os Medical, told THIIS: “With spring around the corner, it was perfect timing to finally launch our new website, especially with a few new products being launched late spring/early summer.
“When compared to our old website, our new website has changed drastically. We were keen to not only update the site to a modern standard, but also create an interactive and responsive platform for all our customers to use.”
The new site includes a dedicated, trade-only area where dealers have the ability to register, login and download exclusive materials, such as product part lists and useful how-to guides and documents.
“The website also boasts a dealer map feature, allowing customers to essentially find a dealer nearest to their location,” added Sabrina.
“This map provides information to users of what products a dealer stocks and useful contact information for quick user response.”
Highlighting the decision to invest in its website, Sabrina stressed how essential it is for companies to invest in more than just its products, emphasising the need to ensure digital infrastructures meet modern expectations.
“We believe investing in your brand identity’s digital presence is key to extending the life span of your product(s) and increasing your market exposure,” explained Sabrina.
“In a world where technology is constantly changing, it is only beneficial to evolve with the pace of the digital world. Modern is no longer an updated product, colour or feature; modern is creating a platform that goes beyond just a website – a simplistic yet responsive social media platform.”