Fidgetnum

Fidgetbum, a non medicinal sleep aid, which is the brainchild of Melanie Wood, has recently completed its first order to New Zealand, representing a huge milestone for the business.

The order, placed by Allied Medical is for 20 toddler sizes and 40 single long size Fidgetbum blankets.

Melanie commented: “I am absolutely delighted with this news. I truly believe that Fidgetbum can help children and adults around the world who struggle with sleep issues and I hope this is the first step towards making this dream a reality.

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“We have recently started to invest in marketing by appointing Andrew Gubbins at C.A.S Marketing and this order has come as a direct result of coverage he achieved which just proves how important marketing is for a growing business such as ours.

“As part of our planned growth for 2021, we are actively looking to increase our international presence by appointing distributors in Europa, Canada, South Africa and the United States.”

Fidgetbum is a soothing, non-medicinal sleep aid. A stretchy wrap-around device that snugly holds the covers in place without restricting the person in bed, it also provides a sense of security that sleep experts have likened to a warm hug.

It was initially invented to help Melanie’s toddler daughter transition into a bed and sleep through the night, but the entrepreneur said that she began receiving very positive feedback from parents of children with additional sensory needs. Sleep disturbances are often a major issue for children with autism and this can really take its toll on their families.

Fidgetbum is now used by people of all ages with a huge cross-section of conditions ranging from cerebral palsy and autism to restless leg syndrome and anxiety.

There are five sizes of Fidgetbum available: single bed, single bed extra-long, toddler bed, double bed extra-long and king size bed extra-long. There is also a bespoke service for specialist beds.

The sleep aid manufacturer had been selling its products on a direct basis but is currently looking to appoint UK retailers as part of its extensions plans.

Retailers interested in becoming a dealer can call 020 3714 4497, or email mel@fidgetbum.com.

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