Bambach orange

Having appeared in popular televisions series including The Bill for over two decades, TV actor Trudie Goodwin is now to be the face of the Bambach Saddle Seat after purchasing the product from Fortuna Mobility, the UK distributor for the product.

Trudie Goodwin with the Bambach chairTrudie, who starred as Sergeant June Ackland in the police drama for 23 years, and is currently in 5Star’s new prison drama Clink, recently visited the Fortuna showroom in Enfield where she tested and purchased the unique seat.

Working to relieve back pain and eliminate the source of future posture-related back pain, the Bambach Saddle Seat’s design helps users’ spine maintain a healthy ‘S’ shape, unlike conventional seats which cause the spine into an unhealthy ‘C’ shape, says the company.

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Discussing the decision to opt for the Bambach seat, the TV star explained the decision was driven by a desire to avoid future back issues, as well as retain good posture after facing problems with her back in the past.

“A few years ago, I had a bulging disc in my back which took around six months to heal. Since then, I’ve tried to take good care of my back by doing strengthening exercises and I’m keen to avoid future problems,” she said.

“After a busy day, it’s all too easy to flop down on a chair and not think about the effect it is having on my back. But having tried the Bambach seat, I could immediately feel the difference between that and conventional seats.

“My spine felt like it was in a natural position, and overall my back felt supported and comfortable, but I could feel that at the same time the seat was helping my posture. It’s actually really difficult to slump while sitting on it which is good. I also like the fact that the seat is comfortable, you can move around on it, the height is adjustable, and there’s a range of castors and colours to choose from.”

Back pain is a prevalent condition in the UK, with almost 31 million work days lost in 2016 – costing an estimated £12.3 billion – due to musculoskeletal problems including back pain, with £1.6 billion spent on treatment, according to the Office of National Statistics.

“Our backs play such a vital role in everything we do, but often we spend hours sitting awkwardly, yet assume our backs will be fine,” continued Trudie.

“Then one small pain quickly leads to something bigger and before we know it we have a huge problem. I’m going to be using my Bambach regularly in an effort to keep my back in good shape and I hope other people will try one. It’s a great product.”

Trudie Goodwin and Elaine Ferguson
TV’s Trudie Goodwin and Fortuna Mobility’s Elaine Ferguson

Selling a range of over 3,000 mobility and independent living products for elderly and disabled customers, Enfield-based Fortuna Healthcare operates the largest mobility centre in London, supplies its products to pharmacies across the UK, and exporting overseas.

The Bambach Saddle Seat logo in white

In 2018, Fortuna began selling The Bambach Saddle Seat in response to many of its customers suffering from back issues and says it has gone on to receive interest from a wide range of consumers, including office workers, dentists, physiotherapists, and people with Multiple Sclerosis.

Elaine Ferguson, Mobility Services Manager at Fortuna said: “Many people have back problems that arise from sitting in conventional seats, therefore The Bambach Saddle Seat is a great addition to our range and a perfect fit with the type of products that we sell.

“We’re delighted that Trudie has decided to use one to avoid future back issues and will be encouraging others to do the same. We hope that she will have a long and positive association with Bambach, and look forward to seeing her at Fortuna Mobility in the future.”

The company now acts as Bambach’s official distributor in the UK.

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