TinyTrax partners with Peppa Pig to create innovative wheelchair design
Children’s wheelchair manufacturer TinyTrax has teamed up with the Peppa Pig franchise to create a new range of personal branded chairs that children across the UK can enjoy.
TinyTrax uses a special lightweight design for the wheelchairs which makes them easily transportable in a normal family car and able to work on all types of terrain. The chair is designed to adapt and adjust as the child grows until they reach the age of 10 with no extra equipment needed.
Peppa Pig has been one of the most celebrated characters amongst kids and has a strong influence to instil positive behavioural change, especially among those within the disabled community. But with many services now closed due to coronavirus, many families are struggling to get the support they need to keep their children entertained and embrace the adventures of outdoors.
To bring back normalcy with some playtime, Wheelchair Designer and CEO Simon Halsey is emphasising on ‘Right to Play’ as fundamental to the health and well-being of children and is collaborating with the Peppa Pig franchise as a way to promote the importance of leisure time.
Speaking on the criticality of quality leisure time for children in the current context, Simon stated: “Play is essential for children as it helps in developing their imagination, dexterity, physical, cognitive and emotional well-being. It allows children to conquer their fears and master the world.
“Our chairs are revolutionising childrens mobility, giving them a ‘no barriers’ approach to life while providing them an opportunity to express themselves. Parents of able-bodied children can get any kind of branded merchandise – such as a Peppa Pig bicycle – so why shouldn’t parents of disabled children have that same opportunity?”
Sienna Richards, 5, who has cerebral palsy, was one of the first lucky children to receive the themed chair earlier this week after having already grown out of her old wheelchair.
Her mother Angela Richards, from Bristol, said the chair will give her a huge confidence boost. She said: “Tinytrax has given Sienna a chance for independence that she’s never had before. She can race around with her peers and play with her sister, without relying on us or an adult to push her”
“The fact that it’s themed after her favourite character makes it all the more special for her. She loves her new chair and is very excited to show it off to everyone”.
