SunTech UK acquires established direct-to-consumer mobility scooter brand Betty & Bertie
SunTech UK, owner of the eFOLDi mobility brand, has today announced its acquisition of established mobility scooter brand Betty & Bertie.
Betty & Bertie is an established direct-to-consumer brand and will remain so under Suntech’s ownership, with a focus on a clear, straightforward customer journey. The brand is designed to meet demand for a feature-forward, price-focused mobility offer, shaped around modern, easy-to-understand conveniences.
Speaking about the acquisition, Mark Hays, Chief Financial Officer at Suntech Ltd, said: “Betty & Bertie is a strong strategic addition for Suntech.
“It is an established brand with a clear proposition product model that customers understand and trust. We will maintain that approach and invest behind the next stage of growth, while keeping clear separation across our portfolio.
“This acquisition strengthens our platform for sustainable growth and reinforces our focus on rigorous standards in customer assessment, safety and compliance.”
SunTech states that the acquisition supports its long-term strategy to broaden its portfolio through clear differentiation and independent brand positioning and reflects its commitment to clear differentiation across its brands, with distinct positioning, channels and customer journeys, supported by transparent communication for trade partners and customers.
