Sunrise Medical bolsters sports wheelchair & power add-on offering with Oracing acquisition
Expanding its product portfolio in the sports wheelchair and fast-growing power add-on market segments, Sunrise Medical has confirmed the acquisition of Spanish-based manufacturer Oracing.
Located on the east coast of Spain, Oracing was founded in 2007 by Felipe Garcia and specialises in sports, made-to-measure manual wheelchairs and E-mobility power products, selling mainly within Europe.
Mike Sheen, General Manager for RGK, who has been involved in the acquisition, commented: “Oracing is a well-established brand and a great addition to our group. Together with our existing strong brands like RGK, Quickie and Empulse, we can offer the most suitable products to satisfy a large variety of specific customer needs in these fast growing market segments.”
Oracing will now join Sunrise Medical’s vast array of mobility brands and products, however, Thomas Babacan, Group CEO at Sunrise Medical, confirmed the Spanish company will continue to be led by its existing management team from its current site under the Oracing brand.
“Sports and E-Mobility are exciting yet still very fragmented market spaces with great growth potential,” commented Babacan.
“Oracing complements and strengthens our portfolio. They have achieved impressive growth with their expertise and passion; and we will further accelerate the growth leveraging our breadth of industrial knowledge and global network. There are also good production, R&D and process synergies.
“I am looking forward to further enhancing our offering to more satisfied customers.”
Felipe Garcia, Founder of Oracing, commented: “The business has been developing well, and we are at the point to look at our next phase of growth. Sunrise Medical is the ideal growth platform for us.”https://thiis.co.uk/sunrise-medical-bolsters-sports-wheelchair-power-add-on-offering-with-oracing-acquisition/https://i2.wp.com/thiis.co.uk/wp-content/uploads/2020/03/Oracing-manual-wheelchair.jpg?fit=900%2C600&ssl=1https://i2.wp.com/thiis.co.uk/wp-content/uploads/2020/03/Oracing-manual-wheelchair.jpg?resize=150%2C150&ssl=1Mergers & AcquisitionsNewsroomSupplier NewsTrade NewsEmobility,Empulse,Felipe Garcia,Mike Sheen,Oracing,Quickie,RGK,Sunrise Medical,Thomas BabacanExpanding its product portfolio in the sports wheelchair and fast-growing power add-on market segments, Sunrise Medical has confirmed the acquisition of Spanish-based manufacturer Oracing.Located on the east coast of Spain, Oracing was founded in 2007 by Felipe Garcia and specialises in sports, made-to-measure manual wheelchairs and E-mobility power products,...Calvin BarnettCalvin Barnettcalvin@thiis.co.ukAdministratorTHIIS Magazine