Sunrise Medical CEO Larry

The former President of Permobil US and EVP Permobil Group, Larry Jackson, has been appointed to President of Sunrise Medical North America.

Effective from 20 July 2020, Larry, a long-time veteran of the mobility and assistive technology industry, will join Sunrise after 26 years at Permobil, where he has been instrumental in building the local organisation and driving its growth in the region.

He will report to Thomas Babacan, President and CEO of Sunrise Medical Group, and will also become a member of the company’s Global Senior Leadership Team.

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According to Sunrise Medical, Pete Coburn, currently the President of Commercial Operations, North America and Latin America, will leave the company after a transition period to pursue other interests outside the company.

Thomas Babacan, CEO of Sunrise Medical, said: “I am delighted to welcome Larry to join Sunrise Medical group. Larry brings significant strategic and operational expertise. We are very fortunate to have found the industry veteran like Larry who has strong track records of developing and executing effective growth strategy, as well as respected leadership and success over the past two decades. He is the ideal candidate to lead our North American business going forward, and bring our successful growth to the next level.

“I am also extremely grateful for Pete Coburn’s long-time dedication to Sunrise Medical and his ongoing support in the transition and strategic projects, which continues to demonstrate his determination of putting Sunrise’s success as his first priority. I sincerely wish him all the best for his future endeavours.”

Headquartered in Malsch, Germany and employing over 2,200 associates worldwide, Sunrise Medical boasts operations in 18 countries and sees its products distributed in more than 130 countries under its 15 proprietary brands.

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