Fidgetbum™, a ground-breaking non-medicinal sleep aid, is now looking to develop a retailer network in the UK, as part of the latest stage of the company’s development.

Fidgetbum™ is the brainchild of inventor, businesswoman and entrepreneur Mel Wood.

“We currently sell on a direct basis but feel the time is now right to broaden our horizons to a larger customer base in the UK and believe the best way to achieve this would be to engage with leading mobility retailers,” explained Mel.

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The lightbulb moment for Mel came seven years ago when she was a sleep-deprived stay-at-home mum.

“My youngest daughter’s frequent night-waking had left me exhausted. I was desperate for a solution to stop her kicking her covers off and waking cold throughout the night, but couldn’t find anything to help,” continued Mel. “So, I took matters into my own hands and invented the Fidgetbum™, and began a journey to create and build a brand, promoting a product that I’ve put my heart and soul into and, in doing so, helping other sleep deprived families get some much-needed rest.”

Fidgetbum image

Fidgetbum™ is a soothing, non-medicinal sleep aid. A stretchy wrap-around device that snugly holds the covers in place, without restricting the person in bed, it also provides a sense of security that sleep experts have likened to a warm hug, Fidgetbum™ says.

Whilst it was initially invented to help Mel’s toddler daughter transition into a bed and sleep through the night, Mel received positive feedback from parents of children with additional sensory needs, as sleep disturbances are often a major issue for children with autism and this can really take its toll on their families.

Fidgetbum™ is now used by people of all ages with a wide range of conditions, including cerebral palsy, autism, anxiety and restless leg syndrome.

There are five sizes of Fidgetbum™ available: single bed, single bed extra-long, toddler bed, double bed extra-long and king size bed extra-long. There is also a bespoke service for specialist beds.

For more information on the full range of products and to become a Fidgetbum dealer call 020 3714 4497, email mel@fidgetbum.com or visit the website

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