Recare first UK retailer to adopt striking Ottobock merchandising in store
Ottobock has taken centre stage in Oxfordshire mobility retailer Recare’s showroom, after the bricks and mortar store invested in a new Ottobock-branded section.
Ottobock-branded wall coverage and plinths displaying the latest product’s in the Ottobock range now feature in the showroom located in Hanborough Business Park, Long Hanborough.
James Holland-Oakes, Commercial Director at Recare, commented: “We pride ourselves in supplying quality products to meet individual needs, and our new Ottobock-branded point of sale décor enables us to show off its luxury and well-built range.
“Additionally, customers can see we have an excellent relationship with Ottobock, and this will build more trust, both in us and in the manufacturer.”
The retailer is the first store in the country to use the new merchandising, which also includes customers entering the showroom seeing Ottobock product videos on the showroom’s loop TV display screen, showcasing the range in a more dynamic way.
Rob Redgewell, Ottobock UK’s Retail Business Development Manager, added: “We are delighted to see Ottobock branding take pride of place at Recare. It showcases our range excellently and we are sure it’ll be a hit with customers too.”
A global supplier of mobility and rehabilitation products, Ottobock’s wide product range covers wheelchairs, powerchairs, prosthetics & orthotics and more, available through clinics and dealers throughout the UK.
