Prism Medical UK to create new specialist long-term care division within Harvest Healthcare
Seeking to drive profitable growth in the care home / long-term care (LTC) sector, Prism Medical UK has confirmed the creation of its Prism Long Term Care Division.
The new function will bring together all of Prism’s care home expertise and accounts under Harvest Healthcare – a specialist in the care home / LTC business which Prism Medical UK acquired at the end of 2019.
At the time of the acquisition, Prism confirmed the purchase of Harvest would substantially increase its reach into care homes, hospitals and the community, key customer segments for its growing product portfolio and service offering.
The new Prism LTC Division will now see Harvest offer an extended and comprehensive product portfolio range of pressure care equipment, profiling beds, patient-handling and bathing products.
All of Prism Medical UK’s existing LTC customers will now be managed by the new division, with several members of staff transferring from Prism Medical UK to join the Harvest team over the coming weeks.
“The division will have its own dedicated nationwide team of circa 30 Service Engineers capable of maintaining and repairing the full range of equipment, backed up by product specialists to support and train our customers in all relevant disciplines,” stated Stuart Meldrum, CEO of Prism Medical UK.
Having successfully grown in the care home / LTC market since launching in 2010, Harvest Healthcare will use its knowledge and established position to help Prism Medical UK expand its presence in the sector whilst also supporting Harvest’s ambitious growth plans.
Neil Davis, Managing Director at Harvest Healthcare, commented: “I am delighted to strengthen the Harvest team with colleagues who bring valuable customer relationships and patient handling expertise. We are on an exciting journey and will continue going from strength to strength”.
The transfer will also allow Prism Medical UK to focus on growing its core markets in Local Authorities, Homecare and the NHS Care sectors, says the organisation.
Last year, Prism Medical UK completed three acquisitions as it set back out on the acquisition trail after being purchased by private equity firm Limerston Capital back in December 2018.
