Primark adds adaptive stoma and swimwear to its latest spring and summer range
Fashion retailer Primark has launched its spring and summer adaptive clothing collection, including the high street’s first adaptive swimwear.
The swimwear is designed to make dressing easier and more comfortable for people with a wide range of needs, without compromising on style or value.
The range is developed in partnership with award‑winning adaptive fashion designer Victoria Jenkins, strengthening Primark’s commitment to accessibility.
Available in selected stores and via click and collect, the range includes a women’s black tankini at £14 for the top, and £10 for the bottoms, featuring tube access at the side seams and inner waistband pulls, and men’s cargo swim shorts at £12, designed with accessible openings, extra‑large pockets for devices, tube access and inner waistband pulls.
The launch is the latest update to Primark’s adaptive clothing range, which first hit the shelves in January 2025. Alongside swimwear, the collection includes a range of new warm-weather staples such as tees, linen shorts, co-ords and short pyjama sets, as well as adaptive nightwear and underwear.
New additions also include an adaptive stoma brief with drip resistant technology, available for £5, alongside refreshed versions of customer favourites.
Ann Marie Cregan, Trading Director at Primark said: “We’ve learned so much from customers since launching our adaptive range, particularly the difference the right clothing can make to everyday life.
“That feedback has shaped this collection, and we knew swimwear was an important next step, especially as holidays and warmer weather can bring additional challenges.
“Our focus is simple – creating stylish, comfortable, and practical pieces, all at the same great value our customers expect. We’ll keep listening and learning to deliver what matters most.”
The range forms part of its wider commitment to make Primark a more accessible place to work and shop. This includes offering more accessible products, creating inclusive store environments, fostering a culture of accessibility and ensuring diverse representation across its campaigns.
Last summer, Primark unveiled its first seated mannequin, co-created with disability advocate Sophie Morgan, and announced updates to its kidswear range, building sensory-friendly features into its core lines.
In-store initiatives include a sensory-friendly shopping hour every Saturday morning at 26 stores across Great Britain, with plans for a full UK rollout later this year.
AccessAble Detailed Access Guides are also available for all UK and Republic of Ireland stores to help customers plan their visits with confidence.
Victoria Jenkins, Adaptive fashion designer and founder of Unhidden added: “To be able to expand the offering to new categories and utilise customer feedback in real time to improve the garments is something I am immensely proud of and truly shows Primark’s ongoing commitment to this range.”
The new spring and summer adaptive collection is available in UK stores, including Belfast; Birmingham; Cardiff; Coventry; Dudley; Edinburgh; Gateshead; Glasgow; Leeds; Liverpool; London; Manchester; Milton Keynes; Newcastle, and Thurrock.
