Permobil MyCapability

Mobility manufacturer Permobil is collaborating with a Swedish fashion brand that specialises in creating clothes for people using wheelchairs over a new initiative that celebrates diversity and inclusion.

The first mutual project is a t-shirt which delivers the message “My capability is not based on your assumption”.

Swedish designer Louise Linderoth said that she created the fashion brand Lou Dehrot to encourage reflection and to strengthen the belief that fashion is about the wearer, not the beholder.

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Martinus Rönnerman, Vice President of Group Communications at Permobil, commented: “We need more people like Louise, who want to inspire people to think differently and challenge the way we look at things.

“As a company, we want to create value for people and society at large, as it is through diversity that we can influence attitudes and create change.

“Through the initiative, we can empower Louise in her work as a fashion designer. Together, we want to drive change and create greater diversity and inclusion.”

Louise Linderoth stated that the newly designed t-shirt, in collaboration with Permobil, is a symbol of people view each other without any real consideration.

She commented: “Through my fashion creation, I have worked a lot with the issue of ableism, and conditions of not being judged on the basis of others’ prejudice and preconceived notions.

“All individuals should be allowed to make their own assessment of their capacity, instead of being held back because of what others think you can do. The tools to make a change exist; it is the attitude in society that must change.”

The initiative is launched with a campaign headlined by six people using wheelchairs who are all role models from Sweden, Denmark, Germany and the Netherlands.

A limited number of t-shirts are available and will be available to order from Permobil.

The initiative comes after Permobil last month launched its first annual sustainability report which demonstrates how it plans to meet its long term sustainability targets and states that it wants its employees to feel that they are working for an inclusive company.

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https://thiis.co.uk/wp-content/uploads/2022/05/Permobil-220413-Pressbild-MyCapability-1.jpghttps://thiis.co.uk/wp-content/uploads/2022/05/Permobil-220413-Pressbild-MyCapability-1-150x150.jpgLiane McIvorNewsroomSupplier NewsTrade Newsfashion,inclusivity,Lou Dehrot,Louise Linderoth,MyCapability,Permobil,t-shirt,wheelchairMobility manufacturer Permobil is collaborating with a Swedish fashion brand that specialises in creating clothes for people using wheelchairs over a new initiative that celebrates diversity and inclusion. The first mutual project is a t-shirt which delivers the message 'My capability is not based on your assumption'. Swedish designer Louise Linderoth...News, views & products for mobility, access and independent living professionals