New no thrills mobile hoist aims to meet the growing budgetary needs of buyers
At the launch of Kent Mobility’s Assessment Centre in early April, Prism Medical UK was on hand to showcase its new, economy mobile moving and handling hoist to attendees.
With the aim of cutting the cost of the device by including only “essential” components, the Mackworth Essentials Mobile Hoist from Prism Medical UK boasts a 180kgm lifting capacity, powered leg opening and three-year warranty with an entry-level price point.
Speaking with Geoff Lynch, Business Development Manager for Prism Medical UK, at the launch event, he told THIIS that the new hoist is the result of customer feedback, with more demand for improved value solutions.
“Mackworth mobile hoists have been around for quite some time and include a massive range that is able to go down very low and rise really high. What many of our customers told us, however, is that they do not always need that full range but they do need a lower price because of budgetary concerns,” he commented.
“What we have done is to use cost-effective materials and only include key features to reduce the manufacturing process. The savings by including only the essential components has allowed us to reduce the price to customers significantly whilst still offering an electric leg opening as standard, which many healthcare providers really like.”
In addition to the powered leg opening, the new hoist also includes Linak actuators and motors.
“Importantly, we are offering competitive pricing without sacrificing quality,” added Geoff.
“I think we are seeing a shift in many customers priorities, with many no longer concerned about having the prettiest product on the market. Instead, customers want something that is durable, reliable, and affordable, helping budgets stretch further, which is particularly essential for customers purchasing in bulk.”
At the end of 2018, Prism Medical UK was acquired by private equity firm Limerston Capital, who will now look to support further Prism acquisitions in search of continued growth.