New hipster continence underwear to provide retailers with unique & discreet option for customers
Ontex Global has launched a new range of absorbing underwear for women to provide what it describes as “total confidence with no compromise on femininity.”
Designed for discretion and comfort, the low-waist Intime range can absorb eight times its own weight whilst the thin core means that women will never feel a bulky sensation when wearing it.
Boasting an innovative hipster shape that works with any outfit, the underwear delivers advanced odour control and dry-wear technology delivers 10 hours of freshness and a seamless fit with cotton-like fabric to look and feel like regular underwear.
The Intime’s double anti-leak barriers are made up of anti-leak cuffs and have been combined with soft hydrophobic (waterproof) side elastics to form a cup shape, fitting securely to the body to provide maximum protection against leakage.
Alex Shaw, Marketing Manager for the UK and Ireland for Ontex Global, commented: “Due to the major population shift of the 55+ age group, it’s inevitable that there will be increased demand for this type of added value product from today’s modern consumer.
“We recognise the emotional challenge women face when they move from liners to pads and want to make this transition as smooth as possible. With Intime, women will have discretion, comfort and flexibility and won’t feel like they are wearing incontinence pads.”
It is estimated seven million people in the UK having urinary incontinence and roughly twice as many women being affected as men, according to Incontinence UK, with a study suggesting the condition is more embarrassing than depression or cancer.
Read expert OT Stuart Barrow’s advice for retailers relating to incontinence products and customers in his OT’s Perspective.https://thiis.co.uk/new-hipster-continence-underwear-to-provide-retailers-with-unique-discreet-option-for-customers/https://i0.wp.com/thiis.co.uk/wp-content/uploads/2019/08/intime-ontex-global.jpg?fit=1000%2C661&ssl=1https://i0.wp.com/thiis.co.uk/wp-content/uploads/2019/08/intime-ontex-global.jpg?resize=150%2C150&ssl=1NewsroomSupplier NewsContinence,discretion,hipster,incontinence pads,new product,Ontex Global,Retailer,Supplier,underwearOntex Global has launched a new range of absorbing underwear for women to provide what it describes as “total confidence with no compromise on femininity.”Designed for discretion and comfort, the low-waist Intime range can absorb eight times its own weight whilst the thin core means that women will never...Calvin BarnettCalvin Barnettcalvin@thiis.co.ukAdministratorTHIIS Magazine