Motability Scheme relaunches website with a host of accessible new tools for users
The Motability.co.uk website is now more accessible, simpler to navigate, and features a host of new tools, such as a product selection questionnaire and an updated and enriched electric car hub to support customers who are considering the move to electric.
Motability Operations partnered with integrated marketing communications agency, Wunderman Thompson, to design and implement the website refresh. The Motability Scheme’s new website features a new homepage which clearly signposts users to the right information from the moment they visit the site.
The illustrations come from creative Jess Oddi, who has personal experience of living with a disability. The website features a new warmer colour palette and the design has gone through extensive testing following best practice around accessibility ensuring it is as practical and useful to as many people as possible.
Lisa Thomas, CMO at Motability Operations, said: “Finding the right information online is an important step in the journey towards becoming a Motability Scheme customer, and for existing customers to stay up-to-date with the support on offer.
“Our new website is designed to help discover the comprehensive package that is available through the Motability Scheme, and what the options are, in a way that is easy to understand and access.
“The website’s new designs and tools make it simple to find what you are looking for, all presented in a refreshing, clear manner. We are proud that our website is now better equipped to deliver worry-free mobility.”
Conrad Rasmussen, head of experience at Wunderman Thompson, said: “Motability Operations’ customers describe the organisation as ‘superheroes’ – that’s the kind of impact they can have.
“The website’s new design brings this to life and offers a flexible, intelligent and connected platform that empowers people through the right journey, with the right support, at the right time.”
Information on Motability.co.uk is now split out into different pages, making it easier to digest. Pages are dedicated to eligibility, available vehicles, Scheme news, electric vehicles, and much more, and quick to navigate via clear illustrations.
New product selection tools provide personalised service and support for customers looking for a vehicle or package that fits their needs. Users only need to answer a few questions about their requirements and lifestyle, and the website will swiftly guide them to the most suitable options.
Improved website navigation and site search allows customers to access the information they are looking for. A simplified navigation menu also helps users find information, and when searching, typos are corrected, and relevant results pages suggested.
https://thiis.co.uk/motability-scheme-relaunches-website-with-a-host-of-accessible-new-tools-for-users/https://thiis.co.uk/wp-content/uploads/2021/03/19030_Customer-Photoshoot-Car.jpghttps://thiis.co.uk/wp-content/uploads/2021/03/19030_Customer-Photoshoot-Car-150x150.jpgNewsroomSector NewsThird Sectoraccessible,Disability,Motability,Wunderman ThompsonThe Motability.co.uk website is now more accessible, simpler to navigate, and features a host of new tools, such as a product selection questionnaire and an updated and enriched electric car hub to support customers who are considering the move to electric. Motability Operations partnered with integrated marketing communications agency, Wunderman...Liane McIvorLiane McIvorliane@thiis.co.ukEditorTHIIS Magazine