Motability's new website homepage
Motability’s new website homepage

National disability charity, Motability, has launched a new fully inclusive mobile-first website platform which will give all users, regardless of disability or browsing preference, the ability to engage with the site and discover how it can help disabled people across the UK.

Using information from beneficiary profiles, user journeys and behaviour, Motability relaunched the website after updating the technology supporting the charity’s old website, which was due to run out in late 2021.

It was essential that the mobile version of Motability’s website was as accessible as the desktop version, the charity stated.

Analytics from Motability found that almost two thirds of users were opening the charity’s website via a mobile device as opposed to 28 per cent via a desktop and eight per cent via a tablet in the 12 months to June 2021.

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The accessibility of the website was reviewed by experienced testers from Shaw Trust with a range of disabilities including: mobility impairments, colour blindness, no and low vision, deafness, dyslexia and learning difficulties.

The charity was given a WCAG 2.1 AA* rating by the Shaw Trust’s Web Accessibility Accreditation Service for the refreshed website, which was designed and built by independent creative agency, Initials.

Motability’s Chief Executive Officer, Barry Le Grys MBE, said: “Accessibility is paramount for us when communicating with our beneficiaries, and this is why we are proud to have maintained our partnership with Shaw Trust over many years.

“Together with Initials, they have helped to create a website that champions the stories of our beneficiaries and highlights the work of Motability.

“The new website ensures that disabled people and those who help and advise them are aware of the grants, research and projects that we undertake across the UK to help achieve our vision – that no disabled person shall be disadvantaged due to poor access to transportation.”

Joe Manock, National Account Manager at Shaw Trust Accessibility Services, added: “Motability and Shaw Trust Accessibility Services have a long-standing partnership ensuring that the Motability Products and Services are fully accessible and inclusive for all.

“We at Shaw Trust are delighted to have supported the development of Motability’s new website over the last few months and have been impressed at the care and attention that has been taken to meet the WCAG 2.1 AA Standards to create a fully inclusive and user-friendly accessible website.”

Dominic Murray, Digital Director at Initials, noted: “It has been incredibly rewarding for Initials to work with Motability on creating a new website that amplifies the fantastic work that Motability does, whilst helping develop the foundations for the charity to engage with beneficiaries across a variety of digital touchpoints in a truly accessible way.”

Motability has also been busy with the organisation of its first virtual version of The Big Event 2021. Showcasing vehicles for disabled people, the free online event takes place on 6 and Saturday 7 August 2021 and visitors can register their wish to attend via the event website.

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https://i0.wp.com/thiis.co.uk/wp-content/uploads/2021/07/Motability-New-Website-Homepage.jpg?fit=900%2C760&ssl=1https://i0.wp.com/thiis.co.uk/wp-content/uploads/2021/07/Motability-New-Website-Homepage.jpg?resize=150%2C150&ssl=1Liane McIvorNewsroomSector NewsThird Sectoraccessible,inclusive,Initials,mobile,Motability,Shaw Trust,websiteNational disability charity, Motability, has launched a new fully inclusive mobile-first website platform which will give all users, regardless of disability or browsing preference, the ability to engage with the site and discover how it can help disabled people across the UK. Using information from beneficiary profiles, user journeys and...News, views & products for mobility, access and independent living professionals