Middletons Bristol showroom
Middletons’ Bristol showroom

Marking the first showroom launch of 2020, Middletons has confirmed that it will open the doors to its new Reading store on the 29th February.

The bricks and mortar retail proposition from owners of direct-selling furniture firm Oak Tree Mobility, Middletons has been implementing a rapid expansion plan over the past two years since securing a £3.8m investment.

Planning to create a national chain of mobility stores with a household-known brand, ambitious owners Ricky Towler and Tom Powell launched 10 stores in 2019, firmly establishing the retailer across the West Midlands and South West of England.

In November 2019, the retailer opened two stores in Staffordshire with its new Stoke-on-Trent and Burton-on-Trent locations.

Advertisement | Continue story below

Confirming to THIIS at the end of 2019 its intentions to launch six new stores in the first half of 2020, the new Reading store signals a move further east for Middletons.

The showroom will launch on the 29th February at 10.30am and continues the company’s showroom launch model of a ribbon-cutting ceremony, free refreshments, activities and product discounts.

Middletons will offer visitors a £200 discount on its Discovery and lightweight Frontier mobility scooter models, as well as a 50 per cent discount on riser recliners and £150 off adjustable beds.

One of the few retailers in the sector to invest in television advertising as part of its marketing mix, the company’s showrooms – typically large premises in retail parks outside of town and city centres have received praise for their modern style and approach to mobility retail.

The new store location is: 31 Boulton Road Reading RG2 0NH

https://i1.wp.com/thiis.co.uk/wp-content/uploads/2020/02/Middletons-Bristol-showroom.jpg?fit=900%2C600&ssl=1https://i1.wp.com/thiis.co.uk/wp-content/uploads/2020/02/Middletons-Bristol-showroom.jpg?resize=150%2C150&ssl=1Calvin BarnettNewsroomRetailer NewsTrade NewsBurton-on-Trent,Middletons,mobility retailer,Oak Tree Furniture,Ricky Towler,Staffordshire,Stoke-on-Trent,television advertising,Tom PowellMarking the first showroom launch of 2020, Middletons has confirmed that it will open the doors to its new Reading store on the 29th February.The bricks and mortar retail proposition from owners of direct-selling furniture firm Oak Tree Mobility, Middletons has been implementing a rapid expansion plan over the...News, views & products for mobility, access and independent living professionals