Mammoth partnership leads to new pressure-relieving Celebrity range
Celebrity Motion Furniture, a manufacturer of riser recliner chairs, has joined forces with healthcare mattress specialist Mammoth to create a new seating range incorporating Mammoth’s medical grade foam technology.
As reported by Furniture News, the new partnership was announced at January’s Furniture Show, with Mammoth’s MD John Tuton highlighting that the new partnership was well received by retailers at the event.
According to the report, the partnership sees Celebrity Furniture incorporate Mammoth’s medical grade foam technology into five of its bestselling rise and recline chairs as standard, providing additional pressure-relief benefits to consumers and retailers at no extra cost.
The winner of the NHS Innovations North ‘Bright Ideas in Health’ commendation in 2016, Mammoth’s hypoallergenic medical grade foam uses its PostureCell technology to provide pressure relieving postural support and avoid overheating through natural cooling, says the company.
Celebrity Furniture will now be the only seating manufacturer to include Mammoth’s foam technology notes Furniture News and follows Mammoth’s recent launch of its new mattress collection.
In 2015, Mammoth formed an exclusive partnership with the Chartered Society of Physiotherapy – the UK’s leading representative body for physiotherapists with over 54,000 registered members.
Discussing the decision to partner with the Chartered Society of Physiotherapy back in 2015, Mammoth’s John Tuton, said: “We put innovation, testing and product development at the forefront of everything we do. Working with expert physiotherapists helps us to continue developing products that meet the highest standards.
“For many years our mattresses have been recommended by health professionals who understand the value of pressure relief, postural support, improved circulation and, of course, quality sleep. This partnership reflects the backing given by qualified health practitioners.”