Lifestyle & Mobility opens new showroom in Hertfordshire focused around prescriptive products
South England-based retailer Lifestyle & Mobility has opened a new showroom focused around prescriptive products in the Hertfordshire town of Hatfield.
Positioned in the Hatfield Galleria, the store was opened in style by Paralympian and world champion wheelchair racer Richard Chiassaro alongside para shooting champion William Hawkes-Reynolds. Highlights also included a visit from disability influencer Ashley Archer, AKA DJ Rise, who performed a set outside the store.
The store opening saw staff take part in a competitive game of wheelchair basketball outside the entrance.
Lifestyle & Mobility’s Hatfield store follows in the footsteps of the retailer’s flagship Basildon store, ‘Lifestyle’, in showcasing interior design and furniture offerings.
It also draws on the company’s technical expertise by putting an emphasis on high-spec, prescriptive mobility products. Nexus Rehab, now an established operation under the Lifestyle & Mobility umbrella, has a dedicated space at Hatfield with its own assessment centre. This includes a state-of-the-art assessment room to be used by showroom assessors, occupational therapists and case managers.
With the new store having a particular emphasis on prescriptive product options Lifestyle & Mobility states that it is lucky to work with Paralympian Richard Chiassaro, whose personal experience as a paralympic athlete adds to his expertise in prescriptive products for all sporting needs. Lifestyle & Mobility is also working alongside RGK Wheelchairs to provide the next generation of athletes sporting wheelchairs and equipment.
The Hatfield store features a ‘rooms & home’ concept which features a curated selection of room design suggestions, with many centred around mobility furniture.
Darren Macey, Business Development Manager at Lifestyle & Mobility, commented to THIIS: “The whole point of mixing mainstream furniture alongside mobility is to continue to break down the barriers that the disability community face and make mobility more inclusive and accessible to more people.
“We want to be part of the movement that can help change the perception and stigma of mobility equipment right now, and for the next generation to come and visit. Throughout all Lifestyle & Mobility stores, you will see that we have created a modern fresh environment which is not just for the elderly, but for all!”
The store features dedicated spaces to Lifestyle & Mobility’s key partners, which include Sunrise Medical, Permobil, MovingLife, Motion Healthcare and Spex.
LuXe Mobility, a key partner of Lifestyle & Mobility for over a year, also has a presence within the new store.
Darren adds: “LuXe Mobility are shaking up the industry in product development and taking mobility equipment to the next level. They truly understand the end user and have a unique approach when it comes to marketing and in the way they do business.”
Darren continues: “As a business we will never stand still and continue to look for innovative products, like our recent collaboration with Omeo and MovingLife.”
Lifestyle & Mobility was founded in 2002 by Ron Sverdloff and is now managed by Managing Director Aaron Sverdloff.
