Jenx Rachel Davis image

Sheffield-based postural care specialist Jenx has strengthened its marketing team by promoting Business Development Manager Rachel Davis to the role of Marketing Manager in a bid to grow the brand’s global presence.

Rachel initially joined the company’s UK distribution division, Jiraffe, as Business Development Manager earlier this year, having previously worked as both an occupational therapist for three years and in the marketing team of a leading healthcare firm.

In her new role, Rachel will be responsible for managing the marketing strategy and operational direction of both Jenx and Jiraffe in order to further develop both brands.

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Commenting on starting her new role, Rachel said: “I’m over the moon to be changing role to Marketing Manager. In my new position, I’ll be getting under skin of the very best therapy practice and really dial it into product marketing processes.

“We’ve seen some fantastic growth as a business. Over the past few months, Jiraffe has been so busy supporting children and families across the UK during lockdown, giving us a great platform from which to grow the Jenx brand regionally, nationally and globally.”

Jenx has been researching, designing and manufacturing equipment to support children with specific postural needs since 1982.

Holly Jenkins, Divisional Director at Jiraffe, commented: “We’re absolutely thrilled with Rachel’s progression within the marketing team, her commitment and innovative thinking have really shone through.

“We are looking forward to see Rachel’s vision for the Jenx brand pan out for the new few months to really establish ourselves as a frontrunner within the industry market.”

Last month, Jenx and Jiraffe were both formally recognised as a ‘UK Business Hero’ by the British Chambers of Commerce and Sheffield Chamber of Commerce after finding new ways of ensuring disabled children had access to life-changing equipment throughout the pandemic.

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