Geoff Purtill, Invacare
Geoff Purtill has been appointed Senior Vice President and General Manager, EMEA and Asia Pacific

Medical equipment manufacturer Invacare has announced that it will be realigning its Europe and Asia Pacific businesses under a single leader to streamline operations and enhance the customer experience.

To lead this strategic business realignment, Geoff Purtill has been appointed Senior Vice President and General Manager, EMEA and Asia Pacific.

Geoff brings a strong customer, supplier and employee perspective to the role having served the needs of more than a dozen countries with a wide range of cultural, product, market, and regulatory differences, according to Invacare.

The manufacturer stated that his experience across a long and complex supply chain is critical at this juncture and will help the company to be even more successful in the post-pandemic environment.

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Matt Monaghan, chairman, president and chief executive officer of Invacare, said: “As we finish the second year in this challenging and dynamic pandemic environment, we continue to look for ways to satisfy our customers more efficiently and effectively to drive sustainable growth.

“As we extend our leadership in the markets we serve, we must also make bold changes to reduce complexity and simplify and integrate how we operate in order to ensure we can quickly evolve with the marketplace,” commented Matt Monaghan, chairman, president and chief executive officer of Invacare.

“Over the past few years, we have made tremendous strides in transforming Invacare by reinvigorating our product lines, optimizing our physical footprint, and driving operational efficiencies. I am excited as we step into our future with confidence and seize the many opportunities that lay ahead.”

As part of the realignment, Ralf Ledda, Senior Vice President and General Manager, EMEA, will leave the company to pursue new opportunities. Matt Monaghan added: “I’d like to thank Ralf for his many years of service and contributions to the success of Invacare. We wish him success in his future endeavors.”

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