Purple Tuesday, which launched today, marks the UK’s first accessible shopping day for people with mobility issues, with mobility dealers showing their support by taking part in the event.

Organised by disability organisation Purple, the dedicated shopping day aims to give retailers the chance to improve their customer service towards disabled people and make shopping inclusive for everybody.

Some of the major retailers taking part in the event include Argos, Sainsbury’s, Asda, Barclays, Marks & Spencer and the British Retail Consortium.

Midlands retailer Easy Living Mobility has shown its support for Purple Tuesday by putting purple balloons in some of its showrooms.

Additionally, Lancashire-based Jay-Care Stairlift & Mobility has promoted its participation in the event on social media, encouraging customers to go to Asda for free help, advice and support.

Known as the ‘Purple Pound,’ the estimated spending power of disabled people and their families is £249 billion, and Purple Tuesday highlights the benefits of this spending power by making shopping more inclusive and accessible.

The event is supported by the Office for Disability Issues (ODI) and Sarah Newton, Minister of State for Disabled People, Health and Work.

Sarah commented: “Ensuring that disabled people are able to access shops, restaurants and clubs isn’t just the right thing to do – it makes business sense too.

“By failing to cater to their disabled customers, many businesses are missing out on the spending power of disabled people and are denying them the opportunity to enjoy something which many people take for granted.

“There is still time to get involved in this important initiative and I encourage businesses across the country to do just that – and reap the rewards.”

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