HSL enhances Ipswich showroom experience by relocating furniture collection to larger location
Yorkshire-based specialist furniture manufacturer and retailer HSL Chairs has invested in its Ipswich presence by relocating to a larger showroom within the popular Greenway retail centre in Ravenswood, which is set to open on Friday 16th May.
The newly updated showroom will feature the latest styles from HSL, showcasing a range of riser recliners, adjustable beds, fireside chairs, and complimentary sofas. Renowned brands like Stressless, Himolla and Nicoletti will also be displayed at the new location, offering customers a diverse selection of chairs and sofas to meet their needs and help them find the perfect fit for ultimate comfort.
Ben Waters, CEO at HSL Chairs, said. “We’re really pleased to be opening our new Ipswich store in such a great location. It’s almost twice the size of our previous showroom, which means we can offer a much wider range of our specialist chairs as well as offering an even better shopping experience for our customers.”
“The new showroom will feature new furniture collections from European brands Himolla and Nicoletti, offering beautifully made pieces that combine modern style with true comfort and support. They’re designed to look great in your home, but just as importantly, they feel good and are built with everyday wellbeing in mind which delivers the HSL values.
“Relocating our Ipswich store to this new, larger site represents a strategic step in the ongoing development of our retail footprint. The new location not only offers greater visibility and convenience for customers, but also allows us to enhance the in-store experience. This move forms part of a broader plan to strengthen our presence in key markets, ensuring our retail spaces reflect the quality, care, and customer focus that define our brand.”
Comfort specialists at the showroom will welcome customers from 9am on Friday 16th May into the brand-new showroom. Customers are invited to explore the exciting new showroom and products, and as part of their Exclusive Chair Assessment Service, occupational therapist trained specialists can guide each customer to sit back and relax whilst leading them through a personalised fitting to ensure that each point of the body is supported to maximise comfort and overall wellbeing.
To celebrate the opening, the first 20 customers to visit the showroom will receive an exclusive HSL goody bag filled with feel-good treats. Plus, all visitors to receive a quote from the HSL specialists within the first month will be entered into a prize draw to win a luxury Fortnum & Mason hamper.
HSL has been supplying high-quality, stylish, handmade furniture to the nation since 1968. With more than 55 years of experience in posture support and over 500 employees, the family-run business brings together occupational therapy expertise, British craftsmanship and unique design principles, to ensure all its customers enjoy maximum comfort and style, in equal measure.
