Housing adaptations start-up to bring discreet and dual-purpose products to the market
Born from a project started to create attractive home adaptations, three housing associations have come together to launch Invisible Creations, a new start-up aiming to future-proof homes and support independent living.
Jointly owned by Johnnie Johnson Housing, Karbon Homes and Anchor Hanover, the company says its mission is to create inclusive and stylish home adaptations that aid mobility and support people as they age.
The idea Invisible Creations emerged back in 2018 as a project in the National Housing Federation’s Creating our Future Programme back – an innovation scheme for housing associations to collaborate on initiatives to tackle housing’s biggest challenges.
Laura Wood, Director of Marketing, and Paul Pentelow, Head of Product Design, spearheaded the team that came up with the original concept of creating dual-purpose and discreet home adaptations which fit in with homeowners’ lifestyle.
Having pitched their business idea to more than 800 housing sector leaders in a Dragons’ Den-esque environment and facing scrutiny by a panel of industry experts, the two entrepreneurs were keen to take the concept further.
Now with the support of the three housing associations, the business idea has become a reality.
Yvonne Castle, Chief Executive of Johnnie Johnson Housing and Invisible Creations’ Chair, commented: “At Johnnie Johnson we’re absolutely delighted to be working with partners to lead the way in revolutionising adaptations. It’s been great to work with likeminded organisations like Karbon, Anchor Hanover and the National Housing Federation to make this happen.
“We all have a desire to create adaptations that aren’t the ugly looking ones that are in the marketplace at the moment. We should all be able to age in our own homes and be proud of how they look. That’s the aim of our joint new company Invisible Creations. It’s an exciting time for innovation in housing.”
According to the company, its goal is to develop products which can be strategically placed around the home without appearing clinical, reducing the stigma associated with independent living aids and preventing accidents.
Jo Ray, Executive Director of Customer Services at Karbon Homes, said: “We know from our extensive experience of providing homes and support for older residents, that people often put off having adaptations installed in their homes until after they have experienced a fall or a stay in hospital.
“The products offered by Invisible Creations will encourage residents to consider installing adaptations earlier, which we hope will enable them to live independently for longer in their homes.”
Research from the Centre for Ageing Better has highlighted that many people delay securing home adaptations because of their clinical appearance and negative associations with vulnerability and loss of independence.
By adopting the approach of early installation, Invisible Creations aim to delay the need for formal care, reduce the financial burden on the NHS and help the housing sector improve tenancy sustainment.
Anchor Hanover Chief Financial Officer, and Invisible Creations Board Member, Sarah Jones said: “As England’s largest not-for-profit provider of housing and care for older people, we understand the importance of attractive adaptations in the home which can enable people to live independently for longer. We are proud to be supporting Invisible Creations in developing new products that provide more choice in how these adaptions are made, so more people can have a home where they love living in later life.”
The significant support Invisible Creations has received from housing associations, as they now begin to install the initial product range into their housing stock.https://thiis.co.uk/housing-adaptations-start-up-to-bring-discreet-and-dual-purpose-products-to-the-market/https://i0.wp.com/thiis.co.uk/wp-content/uploads/2020/02/Invisible-Creations.jpg?fit=900%2C600&ssl=1https://i0.wp.com/thiis.co.uk/wp-content/uploads/2020/02/Invisible-Creations.jpg?resize=150%2C150&ssl=1HousingNewsroomSector NewsSupplier NewsTrade NewsAnchor Hanover,Centre for Ageing Better,Creating our Future Programme,dragon's den,housing associations,Invisible Creations,Karbon Homes,Laura Wood,National Housing Federation,ohnnie Johnson HousingBorn from a project started to create attractive home adaptations, three housing associations have come together to launch Invisible Creations, a new start-up aiming to future-proof homes and support independent living.Jointly owned by Johnnie Johnson Housing, Karbon Homes and Anchor Hanover, the company says its mission is to create...Calvin BarnettCalvin Barnettcalvin@thiis.co.ukAdministratorTHIIS Magazine