Global marketing campaign amongst initiatives to promote UK businesses to the world
Following the UK’s exit from the European Union on the 31st January 2020, the Government has launched its new ‘Ready to Trade’ campaign, promoting UK export and import opportunities in 18 cities and airports across 13 countries outside the European.
Appearing on billboards, newspapers and via social media adverts, the campaign aims to inspire and reassure buyers and inward investors worldwide that the UK is eager to trade with them.
Launching on the 1st February, the advertising drive is just one of a range of initiatives the Government says it will deliver to help companies that export and those that could export to tap into the international opportunities that lie beyond Brexit.
Alongside the ‘Ready to Trade’ campaign, Government International Trade Advisers from across the country will join the Export Hub facility in February and March across the UK to encourage businesses to export.
In addition, the two new digital trading tools will be launched on GOV.UK in a bid to help businesses find up-to-date product and country-specific information to trade with over 160 countries.
Accessible for free, the ‘Check How to Export Goods’ tool will provide guidance on exporting goods to countries around the world, with detailed information on topics including duties and customs procedures.
The ‘Trade with the UK’ tool will provide information on tariffs, taxes and rules amongst other topics for overseas businesses exporting goods to the UK.
Speaking to a delegation of exporters at an event hosted by the Department for International Trade on the 30th January, International Trade Secretary Elizabeth Truss hailed Brexit day as “a new era” for British trade.
“Today we stand on the cusp of a new era in British trade. UK businesses trading with the world will be the bedrock of our future prosperity,” commented Truss.
“We will negotiate free trade deals that empower businesses and make trade freer and fairer for all. We will showcase our world-class goods and services and welcome inward investors. Britain is back and is ready to trade.”
The campaign comes as the pound fell in the value by 1.4 per cent against the dollar on the first day of trading following the UK’s departure from the EU, reflecting weak investor confidence in the potential UK/EU post-Brexit deal.https://thiis.co.uk/global-marketing-campaign-amongst-initiatives-to-promote-uk-businesses-to-the-world/https://i0.wp.com/thiis.co.uk/wp-content/uploads/2020/02/Export-container-ship.jpg?fit=900%2C539&ssl=1https://i0.wp.com/thiis.co.uk/wp-content/uploads/2020/02/Export-container-ship.jpg?resize=150%2C150&ssl=1Government & LegislationNewsroomSector Newsbillboards,Brexit,Department for International Trade,Elizabeth Truss,EU,European Union,export,import,newspapers,Ready to Trade,Social MediaFollowing the UK’s exit from the European Union on the 31st January 2020, the Government has launched its new ‘Ready to Trade’ campaign, promoting UK export and import opportunities in 18 cities and airports across 13 countries outside the European. Appearing on billboards, newspapers and via social media adverts, the...Calvin BarnettCalvin Barnettcalvin@thiis.co.ukAdministratorTHIIS Magazine