Kent Meredith DHG headshotKent Meredith has been appointed to the position of dealer manager in the UK for Direct Healthcare Group (DHG), responsible for the day-to-day relationship between the company and its dealer representatives.

With over three decades of experience in the healthcare industry working in the dealer market and with 20 being spent in the riser recliner and specialist seating sector, Kent joins DHG having last worked at AJ Way over the past eight years, where he worked as a business development manager and dealer manager.

AJ Way had been part of the Kirton, however, became an independent company when DHG acquired Kirton in May 2017. In November 2018, AJ Way announced it was entering administration, with the specialist seating manufacturer explaining it was unable to reduce operating costs significantly enough whilst also dropping prices, leading to margin erosion.

Commenting on joining DHG, Kent told THIIS: “The portfolio, manufacturing quality and reputation of Direct Healthcare Group sparked a big interest for me. We are both very much aligned in our goals of developing a close working relationship with the dealer network, and this will be my first key priority within the role.

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“I want to form strong partnerships with dealers, both current and new, and I’m excited to provide a mutual benefit to both the dealer and Direct Healthcare Group through my years of industry experience.”

Covering the entirety of the UK, Kent will be in contact with all current Direct Healthcare Group dealers to arrange face-to-face meetings to introduce himself and how he can be a key resource and point-of-contact for the dealer over the coming weeks says the company.

Stuart McAllister, Europe Sales Director for DHG, said: “Direct Healthcare Group is looking forward to having Kent on board. He brings with him vast experience in the dealer market and will work closely with our partners to provide a high-quality service to match our product. Kent will be a key member of the team and we’re looking forward to him developing strong ties with our current dealer network.”

The addition of Kent to Direct Healthcare Group’s team comes following its recent acquisition of Poshchair Medical, the company’s third acquisition this year.

To contact Kent, dealers can call 07494 056 432 or email:

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