Marketing Knowledge: Five moments of mobility marketing magic
As many in the industry know, marketing in the medical and mobility sector is by no means the easiest task. Often, people do not want to think about the solutions available up until the last point when they become essential. This can present a real challenge for raising awareness of products and brands amongst the public, however, some in the industry are using clever ways to grab attention and turn heads. These are five of THIIS’ favourite outside the box marketing ideas from the world of mobility.
It’s a wrap
It is a guarantee the residents of Guernsey will see this scooter moving quicker than 8pmh as Guernsey Mobility have had their company car wrapped with this eye-catching design.
Sure to stand out from the crowd, it is a great example of how to get people talking, with a spokesman confirming an amazing response with over 12,000 shares of the image and growing.
Howzat for marketing?!
Stiltz Lifts announced its launch in New Zealand by advertising in England’s Second Test cricket clash against the Black Caps in April.
The home lifts manufacturer put itself in the sporting spotlight by promoting its brand on the pitch-side hoardings in the game broadcast globally to millions.
The match finished in a dramatic draw as New Zealand claimed a 1-0 series victory over England.
A competition filled with Pride
To promote its lightweight Apex Lite travel scooter in June, Pride Mobility turned to Facebook with a competition encouraging viewers to like, comment and share a video featuring the scooter.
Those who did were in with a chance to win a free model of the Apex Lite on the 29th June.
By the 25th June, the video had received more than 740 likes, 800 shares and 44,500 views.
Ramping up excitement
Parkour, the art of climbing, running, jumping and vaulting across a near impossible urban obstacle course is not for the feint hearted and very rarely associated with the world of mobility.
That was until ramp specialists The Ramp People shot an incredibly unique video of warehouse member Ben and his brother Toby using the company’s warehouse and van to perform some breath-taking stunts.
Racing ahead
To raise awareness of its annual Great Yorkshire Scooter Sale, Harrogate-based Yorkshire Care Equipment decided the best way to showcase the products was to show them in action.
The retailer posted a video of employees having a scooter race across Facebook, LinkedIn and Twitter, promoting the products in a fun and upbeat light.
https://thiis.co.uk/five-moments-of-mobility-marketing-magic/https://thiis.co.uk/wp-content/uploads/2018/12/mobility-magic-2.jpghttps://thiis.co.uk/wp-content/uploads/2018/12/mobility-magic-2-150x150.jpgKnowledge HubMarketing KnowledgeGuernsey Mobility,Mobility Industry,mobility marketing,mobility products,mobility sector,Pride Mobility,Stiltz Lifts,The Ramp People,Yorkshire Care EquipmentAs many in the industry know, marketing in the medical and mobility sector is by no means the easiest task. Often, people do not want to think about the solutions available up until the last point when they become essential. This can present a real challenge for raising awareness...Calvin BarnettCalvin Barnettcalvin.barnett@bhta.comAuthorTHIIS Magazine