EXCLUSIVE: Ex-Mackworth Healthcare owner returns to the Moving & Handling market after success in pressure care arena
Off the back of its success in the pressure care market where it has experience “unprecedented levels of profitable growth”, Herida Healthcare has entered the Moving & Handling arena, launching its third successive start-up in less than two years.
The Leeds-based manufacturer launched Herida Healthcare Moving & Handling Ltd in November 2018, following a six-figure investment, joining the Group’s two established companies, Herida Healthcare Ltd and Herida Healthcare Manufacturing Ltd.
Commencing full-scale manufacturing in November 2018, the company will produce specialist slings and moving and handling devices in its high-calibre manufacturing facilities in Leeds.
Neil Smith, Managing Director of the Herida Group, told THIIS: “Our Sales team specifically have consistently fed back to the senior management team, that a requirement to provide a specialist moving and handling range (with a twist) was an absolute necessity.”
Highlighting the high level of competition in the market, Neil says the new offering from Herida will exploit the company’s expertise in pressure care to offer customers something different.
“A lot of people in the sector do not know that I previously majority owned a very successful, medical sling and moving and handling manufacturing business in Mackworth Healthcare (acquired in full by Prism Medical UK in 2015),” he explained.
“However, one of my unfulfilled aspirations whilst leading that company was always to provide a high-grade, pressure reducing range of slings.”
The venture has been launched as a new, self-sufficient business, rather than as a division within one of the existing companies, with Neil confirming Herida Moving & Handling Ltd will be “totally dedicated to a specific product range and therefore does not conflict with our already profitable companies.”
Now seeking to add new distribution partners to its network, Herida’s Sue Dolman, National Sales Manager & Head of the Commercial Teams, confirmed to THIIS that the company will not tread on its distributors’ toes.
“I have always been amazed by manufacturing companies who pair with distribution partners and then “go and fish in their very ponds alongside them”,” she said.
“I can offer personal assurances to our current and new distribution partners of which we are seeking, that my team and I will not enter the long-term care or nursing & residential markets and compete with them. We are here to help you grow your business and within your sector.
“Herida will concentrate on its core public sector and export markets, where we enjoy success to date.”
The new pressure reducing sling range complies to BSEN10535 standards, with Herida offering companies free individual testing or sling test videos with certification upon request.
To find out more, watch the video below:
Interested parties are encouraged to contact Herida’s Customer Service department on 0800 1936030.