EXCLUSIVE: Drive DeVilbiss Healthcare unifies global identity with return to Drive Medical brand
Drive DeVilbiss Healthcare today announced that it is returning to its original Drive Medical brand across all markets. The move reflects both a return to the company’s roots and a brand platform designed to support continued leadership, future acquisitions, and global partnerships.
Founded with a mission to advance mobility, independence, and healthcare solutions, the Drive Medical name has long represented forward momentum and purpose.
Over the years, the company has grown through innovation and strategic acquisitions, expanding its reach and product offerings in the mobility, respiratory, and long-term care sectors.
Derek Lampert, CEO, commented: “The return to Drive Medical allows us to honour our heritage while presenting a cohesive identity that will guide our future growth.
“When our founders chose the name ‘Drive,’ they chose it for its meaning — forward momentum, purpose, and a determination to push healthcare forward. That meaning has only grown stronger as we’ve evolved.
“Today, returning to Drive Medical brings our people, products, and global partners back under a single, recognisable name that reflects our commitment to innovation, quality, and patient-centred solutions.”
The rebrand will be phased across all communications, products, and corporate materials to ensure a seamless transition for customers, partners, and employees worldwide.
Design updates emphasise continuity with the company’s legacy identity, incorporating familiar visual elements while modernising the look to align with Drive Medical’s leadership position in the medical equipment industry.
As part of this process, Drive Medical will strategically position its portfolio of trusted brands, including the DeVilbiss Healthcare respiratory line, to recognise their established reputations while leveraging the strength of the Drive Medical name.
This evolution positions Drive Medical to continue its history of industry leadership, drive future acquisitions, and strengthen global partnerships, all under a single, unified identity.
Richard McGleenan, Managing Director of Drive DeVilbiss, commented: “This rebrand represents an exciting opportunity for Drive Medical in the UK.
“The UK market is an important contributor to the growth of our global success, and returning to the Drive Medical name strengthens our position as a unified, forward-thinking organisation.
“In the UK, our brands—including DeVilbiss, Sidhil and Specialised Orthotic Services will continue to operate with the same strength and recognition they’ve built with healthcare professionals and patients across the country.
“This evolution allows us to leverage the Drive Medical platform whilst maintaining the distinct identities and trusted relationships our channel partners have established. We’re committed to ensuring a seamless transition that reinforces our leadership in UK healthcare.”
