EXCLUSIVE: Apex Medical rebrands to Wellell as it seeks to establish a global foothold
Medical equipment supplier Apex Medical has announced that it has changed its brand to Wellell in a move which affirms its determination to establish a global foothold and further evolve the corporate organisation.
The new brand name “Wellell” reflects the firm’s core values: ‘be well, live well’ and is a neologism created by combining “wellbeing” and “wellspring”.
Daniel Lee, Founder and Chairman of the company commented: “For us, Wellell means the source of healthiness – supporting a patient’s healthy and comfortable condition through products and services that give full consideration to users’ experiences.”
The rebranding project will enable the company to stay competitive in the fast-changing marketplace, states Wellell, strengthening the company’s brand-oriented strategy, and reflecting its value proposition by focusing on user experiences to create a competitive advantage that differentiates Wellell from other competitors.
Daniel Lee emphasized that the vision of the company will be reimagined with enthusiasm and empathy towards the community, rooted in an honest, open-minded attitude. Throughout the COVID-19 pandemic the company helped to provide life-saving products and services, while providing peace of mind for its customers.
Wellell stated that it will continue to improve clinical outcomes and enhancing digital well-being for all. The development of digital healthcare services such as IoT and cloud platforms will enable Wellell to cooperate with global partners to reimagine the future of wellbeing.
Greg Whelan, Director of Product and Marketing at Wellell UK Limited, exclusively stated to THIIS: “All of the Apex Medical Corp Subsidiaries around the world were consulted, at all levels within the organisation, about the Apex brand and what they felt a brand in the health sector should represent and stand for in our changing world.
“The team in the UK, now Wellell UK Limited, were very pleased to offer their individual thoughts to assist our parent company to clarify what that should be as we move into the future of health care.
“The launch of the new brand is really exciting for us all and the Wellell UK team are enthusiastic to embrace the philosophy of the new brand and demonstrate to the UK healthcare market how both our brand journey and product innovation will benefit all of those whom it touches; from the mobility retailer, care home, local health authority or hospital trust, to those very individuals who are in need of our products and services.
“We all feel that 2022 will be an amazing year as we embark upon our journey with a new brand, new products and a shared determination to be the best that we can be in the healthcare sector.
“As our new brand slogan suggests “be well, live well”, we look forward to demonstrating our commitment to all of our customers and suppliers in the UK this year and into the future.”
Along with the rebrand, Greg Whelan’s email has now changed to: gwhelan@wellell.com.
Wellell is a global leader in medical solutions for acute care and post-acute care, operating in more than 60 countries via a dedicated distribution and service network.
Founded in 1990, the company integrates wound management solutions, respiratory therapy, and digital healthcare services to deliver improved clinical outcomes and digital well-being for patients, caregivers, and healthcare providers.
Watch the short video about the brand evolution below:
