David Harrison Cibes Lift Group Marketing

Following Handicare’s recent management reshuffle, Cibes Lift Group has announced that David Harrison has joined the large manufacturer of low-speed public and private environment lifts, strengthening its marketing capabilities.

Bringing his 16 years of accessibility and mobility market knowledge he acquired at Handicare to Cibes, David will be responsible for leading the company’s marketing and lead generation strategy as its new Group Marketing Director.

The appointment of the newly created position comes as Cibes Lift has been involved in intense geographical expansion in recent years, establishing sales offices and subsidiaries in Asia, Europe and the Middle.

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According to the lift manufacturer, David will play a key role in delivering enhanced profitable growth in line with the company’s ambitions to rapidly expand its global footprint.

“I’m really looking forward to supporting the teams in different countries and exploring the many opportunities for increasing Cibes’ share of the residential and public markets which are currently experiencing rapid growth,” says David.

“Now is an exciting time to develop our offer and services further, raising the profile of our brand, nurturing key relationships and sharing best practices to benefit our partners and subsidiaries.”

At Handicare, David played an integral role in developing the company’s direct sales arm Companion, helping it to achieve rapid growth, as well as working to help pass on sales learnings to the supplier’s retailer network. During his time with the company, he was involved in bringing the company’s stairlifts, accessible bathrooms and home lift offerings to the market.

Chris Roggeband, Sales & Marketing Vice President of Cibes Lift Group, commented: “David brings a wealth of experience and I’m delighted to welcome him to Cibes’ management team.

“We have seen a steady increase in demand for our offering and David’s in-depth understanding of the accessibility market combined with his wide experience of lead generation and development makes him the perfect person to drive our expansion through enhanced marketing campaigns at a strategic level.”

Over the last decade, Cibes Lift Group has evolved from a local Swedish company to an international group, employing more than 600 staff in 15 countries, as well as working with distributors in over 50 countries.

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